press & poster ads

 

Press & Poster ads

 

Drive Road Safety Campaign for TopGear Magazine

DraftFCB were shocked by the alarming fact that each year an average of 100 children are killed by motorists in urban areas and decided to create an ad on that topic as a reminder about the importance of safe driving.

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95.5FM - what's really going on with the israeli election - print, Israel

Print: 95.5FM – what's really going on with the israeli election, as depicted by Y&R. Obama listens in, and so does Ahmadinejad. Though not really, really, we all know that, but the point is made with simple visuals. Plus you know, Obama and a boombox, Ahmadinejad in a bath is irreverent enough to stick out.

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Berrge Tattoo Shop - QR code tattoo job opening ad - (2012) print Turkey

Berrge Tattoo wanted only skilled artists to apply for their job opening, so they printed a skin-toned ad with QR code in it. A QR code that could only work if the applicant had a steady hand when filling it in. Clever. Finally someone is using QR codes in a way smarter than most.

"New tattoo artists wanted. To apply, fill in the QR code carefully."

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19th Golden Fish print awards campaign

ACW Grey Tel Aviv celebrates the 19th annual Golden Fish Print Award show with this campaign.

The idea is: Creatives only use 10% of their talent. It's time to bring out the rest.

The illustrations are great but I'm afraid something is lost in translation for me, as I don't get the correlation between when I'm seeing and the line.

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Limppano Pórus Bath Sponge - Dirty mind / sex / greed - (2012) Brazil

No matter how much you wash, you can't get rid of a dirty mind. This indisputable truth depicted by overly detailed illustration, one head full of greed and another full of sex, both looking at the bath sponge that can not save them. But it'll get your body properly lathered and clean, as bath sponges should. Giovanni+DraftFCB Brazil did this.

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United Way launches 'Be The Face of Change' Holiday Campaign

Playing on everyones ego, United Way of Southern Nevada launched a campaign where you can be the face on their billboard. Who doesn't want to be on a billboard? Uploading self-portraits is what most folks did on the AMEX interactive billboard in Belgium back in 05, even though I suggested we'd try goatse (and I totally did). The United Way billboard requires that you first make a proper donation, via their Facebook page, and you will receive a special thank you by having your photo appear on Las Vegas area digital billboards. Neat! No uploading required, that facebook profile image of you dancing with a lampshade on your head will do.

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Carlton 'Hello Beer' - Peg Beard, Toast jacket, Snorkel - print, Australia

HELLO BEER. Yes, that's the way you talk after you've had a few and the idea of making a toast jacket, a paper-towel sea and snorkel set, or a peg-beard seems like a brilliant proposition. Don't mind if I do, said these men, our beer drinking quirky heroes.

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YWCA - If you pay peanuts, you'll ge women - (2012)

Women make 10% less at any job than a man in New Zealand, and this campaign wants you to Demand Equal Pay. Rent is higher on Mars, but how much is makeup and feminine hygiene products? Did you know that from now until the end of the year, women work for free? Yikes.

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William & Kate
Tutu
Sailor
 

Cape Times - Self portraits / William & Kate / Tutu / Churchill - (2012) print SA

Lowe Cape Town photoshop famous images with an arm, making it a selfportrait a la Instagram.. then sign off with:

You can't get any closer to the news.
The Cape Times. Know all about it.

A shallow way to say "in depth". Nice.

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iPad mini - Time / New Yorker / Marie Claire - (2012) back page ads

The people who work on the Apple campaign never hear John Gillard's words "White space does not communicate" in their heads. To them, they hacked it, white space is there to make a point. And yes, this has been superbly brilliant at times. It's clever, and understated in a wall of noise asking for attention, thereby standing out. Kind of like running a TV-spot with no sound at all. The mute-people would never know the difference, while the people who leave sound on might walk up to their unit and give it a proper smack. Only in the good old days when you had living-room hardware that could be smacked to work.

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