You remember the New York Fries campaign with the cougar, the busty blond and the toupee wearer, well theeeeey're baaa-aaack, this time calling on Coleman to celebrate 25 years of the real deal. Gary Coleman! Yes, Arnold, from Diff’rent Strokes. "Coleman was selected as a fun and iconic image from the era of New York Fries’ founding." Whatcha talkin 'bout Willis?
He’s featured in special print, OOH and POP advertising celebrating the landmark anniversary with a line that reads, “After 25 years, some things are still fresh.” The highlight of the campaign is an augmented reality Facebook application that will bring a 3-D Coleman to life on users’ computer screens, where he will predict their future freshness. You can check it out at www.frycupfortune.com
Sorry guys, I had to Badland you for this but I do think the dogs are a nice touch. :) For tv3 New Zealand and to promote the show America's Next Top Model, Colenso BBDO had super-slim models slipping through cracks everywhere.
It's Mime day today, someone at EURO RSCG is probably kicking themselves for not emailing this to us earlier right now. Bad timing, being posted right after this one. hehe.
Warning, mimes are trending in advertising right now, as pointed out by Gianatasio on Adfreak in in mimes won't shut up about Klondyke bar. This is an example of mimes used right, to visually express the quietest cabin in its class.
Energy BBDO helped create buzz for the Art Institute of Chicago’s Modern Wing using OOH, Print and Digital media - in short, they went all out.
The basis of their idea is that the most modern thing of the modern Wing is the museum itself - architecht Renzo Piano has created a fitting masterpiece to host all others.
OOH work included: train cards, bus kings, double-decker bus wraps, two-sheet posters, bulletins, retailer windows; while the Print included newspapers and magazines; and the digital space utilized banner ads. All elements worked together to bring news of the new wing of the AIC to Chicago, Mid-West and NY art enthusiasts.
Excederin gets rid of really really big headaches.
Jeremy Salzm at ideas4cheap did pretty much everything in this one-off. Except yaknow, get the actual client to pay him for it. The concept behind ideas4cheap seems to be a recycled adstore (remember them in the nineties?) but with
less no money.
Fisher Pens celebrate the anniversary of the Lunar Landing with these posters, made just for the occasion, with carefully dressed up aliens sitting for their portraits.
This reminds me of people who tell that old space-pen factoid, that NASA spent millions researching to create the ultimate space pen which would work in zero gravity...... And the Russians solved the same problem by giving their cosmonauts pencils. At that punch-line, one is supposed to laugh and shake ones head at crazy NASA or something. But I always go on a long worrying rant about pencil shavings and lead bits breaking off, bouncing around space crafts at zero gravity, getting into eyes and causing short circuits, and I worry about both the wood and the leads ability to burn rapidly in the pure oxygen atmosphere, and what happens with teeny-tiny lead bits floating around the space craft during descent, they could cause so much damage.... OMG! pencils are totally dangerous someone give me a paper bag to breathe into.
At that point people roll their eyes at me spoiling all the fun and leave me alone. PS - I totally want a space pen.
Every once in a while an ad campaign comes along that makes me go... hmmmhuh?. This one is such a campaign. We're using global warming to sell a drink now are we? OK, I could see that how this could be funny, but somewhere it took a wrong turn and just got confusing. What is George W Bush doing in there as a fish?
There are thousands of restaurant choices in Las Vegas. The Dragon Noodle Company needed a fresh, new identity to help its eight-year-old noodle shop stand out. Since Chinese restaurant graphics are largely generic, ubiquitous and clichéd, LA-based creative agency David&Goliath wanted to have a fun and engaging celebration of those clichés and create an approach as unique and vibrant as Vegas itself.
And thusly, we get headlines like "Magic tingles await your inside body".
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