Victimes & Citoyens, the National Council for Road Safety wanted to alert people to the fact that drinking and driving can lead you to driving some very bad places. Like into the walls and trees. The message: "Don't let alcohol drive you to the wrong place".
Photographed by Roman Jehanno and created by BETC Paris
DraftFCB were shocked by the alarming fact that each year an average of 100 children are killed by motorists in urban areas and decided to create an ad on that topic as a reminder about the importance of safe driving. This ad which appeared in Top Gear shows a typical scene of a child playing with chalk but places him on a residential city street creating his own CSI-style white body outline as a stark reminder that motorists should observe the speed limit and slow down in these areas.
Print: 95.5FM – what's really going on with the israeli election, as depicted by Y&R. Obama listens in, and so does Ahmadinejad. Though not really, really, we all know that, but the point is made with simple visuals. Plus you know, Obama and a boombox, Ahmadinejad in a bath is irreverent enough to stick out. If not downright wrong, as they saddled the POTUS with a "ghettoblaster".
For the up coming election in israel we came up with a campaign for 95.5 fm reshet bet, the biggest radio stations in Israel that focuses on news and current events.
Berrge Tattoo wanted only skilled artists to apply for their job opening, so they printed a skin-toned ad with QR code in it. A QR code that could only work if the applicant had a steady hand when filling it in. Clever. Finally someone is using QR codes in a way smarter than most.
"New tattoo artists wanted. To apply, fill in the QR code carefully."
The idea is: Creatives only use 10% of their talent. It's time to bring out the rest.
The illustrations are great but I'm afraid something is lost in translation for me, as I don't get the correlation between when I'm seeing and the line.
No matter how much you wash, you can't get rid of a dirty mind. This indisputable truth depicted by overly detailed illustration, one head full of greed and another full of sex, both looking at the bath sponge that can not save them. But it'll get your body properly lathered and clean, as bath sponges should. Giovanni+DraftFCB Brazil did this.
Playing on everyones ego, United Way of Southern Nevada launched a campaign where you can be the face on their billboard. Who doesn't want to be on a billboard? Uploading self-portraits is what most folks did on the AMEX interactive billboard in Belgium back in 05, even though I suggested we'd try goatse (and I totally did). The United Way billboard requires that you first make a proper donation, via their Facebook page, and you will receive a special thank you by having your photo appear on Las Vegas area digital billboards. Neat! No uploading required, that facebook profile image of you dancing with a lampshade on your head will do.
Women make 10% less at any job than a man in New Zealand, and this campaign wants you to Demand Equal Pay. Rent is higher on Mars, but how much is makeup and feminine hygiene products? Did you know that from now until the end of the year, women work for free? Yikes.
See also the previous commercial, YWCA AUckland - Parking.
The people who work on the Apple campaign never hear John Gillard's words "White space does not communicate" in their heads. To them, they hacked it, white space is there to make a point. And yes, this has been superbly brilliant at times. It's clever, and understated in a wall of noise asking for attention, thereby standing out. Kind of like running a TV-spot with no sound at all. The mute-people would never know the difference, while the people who leave sound on might walk up to their unit and give it a proper smack. Only in the good old days when you had living-room hardware that could be smacked to work.
Why did the chicken cross the road? Because strings? It can't comprehend the concept of a road. It's just looking for food. In fact, chicken brains are so small Mike the headless chicken lived for years after his head was chopped off.
Somehow this rope-style execution is selling us constipation relief. At first I thought it was the twine one can tie around meat. Now I'm just grossed out.
"Give it a shot". Really? This is the headline you come up with for a booze that is only served in shot-form? Jägermeister seems to be a difficult client, all over the map in what they approve. My guess is that the brief contained the words "Increase trial consumption".
Breaking nationally on Monday 26th November, ‘It Runs Deep’ celebrates the deep and meaningful bonds experienced between true friends and brought together through Jägermeister. The ethos also links directly back to the product and its depth – the legend of St. Hubertus, the brands heritage, the alchemy of the secret ingredients, its ice cold serve and its multi layered and complex taste that all runs deep.
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