DDB & Tribal Worldwide, Amsterdam has launched Royal Canin's Worldwide digital hub, which will first come to life in the UK. Called The Royal Family. Not only does the site provide extensive information on dog breeds, but also provides you with a dog breed selector based on your preferences in terms of animal traits and the size of your house. Pretty cool.
Daredevil, Netflix's original super hero series, is known for some crazy action fight scenes. To promote season 2, DDB created a multi-billboard installation encouraging sharing on social with the hashtags #Daredevil, #Punisher and #Elektra. The billboards evolved every 48 hours, based on who was winning "the fight," on social by being the most talked about.
Thinx are running a new campaign in the New York City subway stations, it can be seen at Grand Central and Williamsburg’s Bedford Avenue stop, and in one out of every ten subway cars. The copy on the ads is very colloquial, to the point of looking like it came straight from a lazily spelled text.
To introduce its Spring 16 line, Cole Haan uses five l New York City Ballet dancers to celebrate fashion, art, culture and architecture with the World Trade Center Oculus. Cole Haan has earned the distinction of being the very first campaign shot at that location.