95.5FM is the biggest radio stations in Israel that focuses on news and current events.
in order to promote the station we came up with a campaign which presents a new insight that looks at the daily real world as a soap-opera and lures the audience to tune in and escape from their everyday lives. We took 3 pressing issues from the current news and presented them as soap opera ads
This morning, Baton Rouge commuters traveling east on I-10 (at Citiplace) got a glimpse of Dr. Disco dancing on a billboard catwalk. The billboard stunt kicks off a 26-hour Boogie-Thon happening this weekend at Hollywood Casino to raise money for several local charities. Javier Presas from Hollywood Casino was Dr. Disco himself - which is better than letting the intern do it, as they have been known to hijack billboards for their own needs like Pete Cain did in the early 90s.
It's been a while since Benetton ads have won awards. They either weren't running many or they weren't as good or controversial as in the past. But Fabrica with the help of 72andSunny changed that, which is why their campaign took the Grand Prix in Press. Although, personally, I'd prefer a campaign to have won that wasn't just a series of slight variations of the same visual idea with the same exact copy. Sadly, many of the Gold Lion winners were the same sort of thing. Oh well. Maybe next year will be different. We can only hope.
Playing off the old fish tale "this big, honest" for canned fish is pretty funny!
Unless you think about it too long. Because then you say "Wait a second, those fish tales are always about the one that got away, so why would a guy be telling a story about the size of a can that obviously can't go anywhere."
There seems to be a rule for pro-bono advertising - the grammar and spelling usually sucks. The illustration however, is lovely.
Tuna industry must chart future with ‘less boats, more fish’ says Greenpeace. They do know their grammar, actually, as they write We need fewer boats, more fish to save our oceans, but that wouldn't fit as nicely on the poster.
Considering the amount of case studies rolling in this week, the fact that we're all gearing up for Cannes lions so there's no end in sight quite yet, and the advice doled out in our Adland Tutorial on Case Studies I thought it's high time we have some case study bingo cards. Enjoy.
Here's somethig that's a lot more complicated than the rather nifty framed Crayola monogram in @adland's image feed - Faber Castell created "the scream" in cut bits of colorful Faber Castell's. nice idea from Ogilvy and Mather Singapore, and I really hope that the original artwork is in Faber Castell's offices somewhere as that must look pretty awesome in real life too.
Fashion photographer Nathaniel Goldberg shot the print campaign that shows the return of the baby t-shirts, promoting the new Evian bottle sizes, 33cl Mini, 50cl Street, 75cl Sport, 1l Work. This explains the random props of laptops and Harley's in these shots. So whether at work, riding the subway or a motorbike, on a basketball court or skateboard, Evian and the creeptastic t-shirt babies are ready to roll with you.
The new collector’s t-shirts are available on evian.com by the way.
Mcgarrybowen Chicago wants you to know that everyone gets headaches, even Regis Philbin. They collaborated with Martin Schoeller to shoot their current print campaign for Advil, using his close-up style to establish the look and feel of this ongoing campaign. Also, I have a headache right now so please pass the Advil. Those are the ones with the candy-tasty shell, right? Mmmm. Advil.
Red Tettemer + Partners created a digital campaign for The Melting Pot fondue restaurants where the first 25,000 people to sign up for the Brand’s Club Fondue on April 11, 2012 get free fondue. OooH! Ew? Fun-do! Sorry.
Integrating this cheesy holiday into “The Fondue Effect” creative platform that RT+P created for the franchise organization in 2011, cheese lovers should expect to experience “The Cheese Fondue Effect” in all of its cheesy glory. In addition to microsite creative, expect to see elements of creative on Club Fondue Email, on-premise collateral, corporate and franchisee Facebook pages as well as chatter on Twitter accounts (http://www.facebook.com/themeltingpotrestaurants and @TheMeltingPot).
Y&R In Turkey decided to gross us all out by using 2,548 hot sauce packets to make a billboard depicting a person reacting to the hot of the hot sauce.
Yes, real hot sauce packets. Good thing it doesn't rain too often, but it seems this hot sauce is also resistent to gravity. I don't want to eat that. But the passer-by caught in the photo here might be thinking about it. I wonder how long this stayed up before curious kid fingers ruined the motif? In a way it reminds me of the bubble gum by numbers posters, fascinating but gross. The bubble gum by numbers were a very clever way to encourage people to dispose of their gum properly though.
If you are are nearsighted your eyes can play tricks on you.
Ok, fine. I get that. But here's what I don't get. While depicting possible kidnapping scenarios, Mafia-filled restaurants and saunas with leering dudes in them... What exactly are you saying about your client, Laboratoires SIVO, products and services? That's right, nothing. Nothing at all. Everyone who is nearsighted has this issue, and all you're really saying is that your client sells glasses, which I'm sure they can't be the only ones in Tunisia who do.
So yeah, nearsighted people without glasses and active imaginations see Hollywood-style action scenes where there isn't any. Got it.
Portfolio night is here again, and the budding little ad-men embryos will use all of their creative skills to get in the biz. Striking visual, instead of a sperm heading toward the egg it's a pin aiming to poke the condom. Which will result in a very sloppily broken condom much like a pin meeting a balloon does. So wait, the new generation of adkids are going to destroy advertising? That makes sense. Get me some of those for my agency plzkthxbai.
Yes, the portfolio night tour is on again and if you want some experienced eyes on your work kids, look up your city and get ready to rumble. MAY 23, 2012 is the date to remember, and you can attend in Stockholm, Dublin, Shanghai, Athens, Beijing, Budapest... etc and so on.
In a visual that clearly translated to a photographer "being screwed", the UPP wishes to draw attention to the plight of photographers in the era of the re-sharable file on the internet.
Every day, photographers work and reflect the reality through their eyes. Every day photographers risk their lives to keep us informed.
Every day, photos are published on the internet, in newspapers, books, commercials, bringing the value.
But the photographer continues to be treated as if it produced nothing. His work has no value. It's not that bad or is that his work is worth nothing.
This is much simpler.
Every day, his photographs are used by thousands of people (press, publishers, advertisers, communicators) who act as if they had found them on the floor.
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