The "poison the
art director copywriter" idea has been the go-to trick of many. This set from AWARD directs people to getyournameonit.co where you can actually get your name on stuff.
This year's AWARD Call for Entries campaign is titled 'Get Your Name On It', acknowledging that while everyone in the industry strives hard throughout the year on their own work, it certainly doesn't hurt to have an extra piece or two to enter come award time.
With this in mind, three press ads shot by Andreas Bommert offer suggestions for how people can get their name on more great work. Whilst these may be useful to some, the real benefit is that everyone can get their name on the Call For Entries campaign itself.