press & poster ads


Press & Poster ads


New York International Latino Film Festival Posters - mocking movies vs films clichés

This poster campaign goes with the New York International Latino Film Festival film clips we posted earlier, and uses nicely illustrated graphs to mock movie stereotypes. I'd like one of these on my wall, the "geek" one specifically. Cute.


Sugar Free floating billboard - hangs in the air (it's so light, geddit?)

Very interesting execution from Rediffusion Young and Rubicam in India, where they advertise Sugar Free (light) soda by hanging the billboard in the air. Yep. Huge helium balloons held this billboard up, and probably caught a lot of peoples attention.


Mercy for animals parodies "got PMS" milk campaign, un-sells milk in Ms Magazine

Mercy for animals hijacked the most recent PMS_styled "got milk" campaign, only to spell out "Got ethics" because apparently we are to deduce that it's unethical to drink milk. They explain in detail on their own blog why. The Got milk "got PMS" campaign wasn't well received, with MS Magazine petitioning against it before it even launched.

Albert Dali, Bull Gary, Idiot Proof Names,
Albert Dali, Christy on Deo, Idiot Proof Names,
Albert Dali, Low Rial, Idiot Proof Names,
Albert Dali, Poo Joe, Idiot Proof Names,
Albert Dali, Hug & Does, Idiot Proof Names,

Albert Dali Idiot Proof Names Posters

Pronunciation is the key for brand names. If there's even a minor handle for butchering of the name, a brand can become the laughing stock. That's why, you need idiot-proof names that work in all markets. Our new campaign turns the spotlight on this issue.


Murdoch runs a "We are sorry" full page press ad

The text of this apology ad reads as follows:

We are sorry
The News of the World was in the business of holding others to account.
It failed when it came to itself.
We are sorry for the serious wrongdoing that occurred.
We are deeply sorry for the hurt suffered by the individuals affected.
We regret not acting faster to sort things out.
I realise that simply apologising is not enough.
Our business was founded upon the idea that free and open press should be a positive force in soceity. We need to live up to this.
In the coming days, as we take further concrete steps to resolve these issues and make amends for the damage they have caused, you will hear more from us.
-- Rupert Murdoch

please please please let soap and water and wash away this lame tattoo
Who are you, where am I, and why are my clothes hanging from the ceiling fan?
please remove now the videos and photos from last night you posted on facebook

Buckler non alcoholic - Ceiling fan, Tattoo, Facebook - print, Puerto Rico

Young & Rubicam Puerto Rico pull no punches when they advertise alcohol-free beer. The execution frames the lines within parathesis, thus they read: Non (Who are you, where am I, and why are my clothes hanging from the ceiling fan?) Beer.


Mattel / Pictionary - Quickest draw wins - print, Malaysia

Today seems to be truth in advertising day. These delish illustrations nail the fun of pictionary where it's not how well you draw, but how quick you draw . Nicely done, O&M Malaysia.


Got Milk - I'm Sorry honey / Apologies - print, USA

Men bribing the women in their lives with milk, because apparently this helps against PMS/PMT.

This reminds me of the worst joke I know: "Why is Mad cow disease called BSE? Because PMS was already taken."


Band-Aid - "Winning hurts" - print, Brazil

Well hello there simple visual solution that says it all and I have never seen before. I really fancy you. Well done JWT Sao Paulo.

Tag: Winning hurts.

And it does, too. We know this.


Samsonite - Heaven & Hell - (print) - China

The company that created this animated visual feast is aptly named "Illusion", and I love how in China, the idea of air travel for humans is still a pampered angelic heaven, while the poor bags have to endure hell. Flying in to New York I must have been mistaken for luggage. Yes, it was hell, thanks for asking.