Breast Cancer Awareness and Saatchi&Saatchi, Malaysia would like to remind us all that you get cancer from pretty much every-dang-thing, ever. Or not.
As scary as this is to read, it won't get me into one of those breast crushing machines. Ever notice that whenever they speak about Breast Cancer on the news they always show some middle-aged woman getting her mammaries crushed in that thing?* You don't see the news showing the doctor snap on a plastic glove and say "now this won't hurt a bit" or the actual embarrasing examination when they talk about prostate cancer. No fair.
Hubba Bubba wants to "keep Australia beautiful" and to encourage people to do something nice with their used gum rather than just spit it out on the street. So they did this clever wild poster campaign with "paint by numbers"... er, no wait "gum by numbers" art for gum addicts to stick their colorful globs of gum on instead.
This campaign for Pondicherry Tourism on the 15th International Yoga Festival was released in December 2007 as a build up to the International Yoga Festival, held in the first week of january, every year. The campaign ran across South Indian cities and also in international media. Media: Print, Ambient, Outdoor, TV & Cinema Halls. Inside are the print executions and a link to the TV commercial. After looking at these images I feel stiff as a board, and that's saying a lot since I can still put one leg behind my head - can you?
Running out of space due to too many tattoos? Levi's® Japan panders to the target market of over-inked people with laser art etched jeans! This campaign is fresh out of BBH Tokyo and was shot by over-inked Simon Harsent.
Brief: Introduce the new sun lotion “Hawaiian Tropic Pink Bits” with a sun protection factor of 50+, which offers maximum protection for those with fair and sensitive skin.
Solution: With a bottle of “Pink Bits” by your side you have the power to turn off the sun. It’s just as easy as using a pull switch. The campaign runs in full-page ads in daily press.
You know with a name like "pink bits" I thought they could have gone way naughtier. ;)
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