press & poster ads

 
 

Press & Poster ads

MIA Thermal imaging HOT lingerie
MIA Thermal imaging HOT lingerie
MIA Thermal imaging HOT lingerie
 

MIA Lingerie - MIA Thermal imaging HOT lingerie - print, Australia

Hypothetical conversation between the creatives one morning.

Creative 1: What's this MIA stuff? This brief sucks. Why can't we get a beer account?
Creative 2: Yeah but check out the photos, this lingerie is pretty hot. It's even Called Mia HOT.
Creative 1: Oh yeah, hoo momma, that's hot.
Creative 1: Yeah, and this, oh this is hot.
Creative 2: I'd like to show her a trick or two.
Creative 1: Hot.
Creative 2: Piping hot.
Creative 1: Red hot.
Creative 2: Lava hot.
Creative 1: Thermal imaging hot.
Creative 2: Brilliant!
Accountman: Have you guys come up with anything yet? We don't pay you to look at half naked women all day!
Creatives: Oh yeah, we've nailed it. If you need us, we'll be at the pub.

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Solidarités - Titanic / Twin Tower ad

Bad drinking water is comparable to one Titanic + 2 WTC towers... times 2000? Wow, I'm terrible at math but that's like 8 million people isn't it?

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Toilet Paper
 

Comtel / Just prepaid mobile - Goldfish, Condoms, Toilet paper - print Australia

Davo, the stingiest man in Australia, perhaps even the world appears only in the TV commercials for this campaign, but he also shares little household saving tips via the images in the print campaign - wash and re-use condoms, don't waste loo paper and just because you get new pets doesn't mean you have to buy new stuff. Even the art direction seems stingy with the sticker-fonts.

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Clearex - Tattoos (2009) Print (Israel)

The folks at Shalmor Avnon Amichay/Y&R Interactive Tel Aviv have sent us a follow up to their Pimple Climbing Billboard with a series of ads for Clearex Acne Treatment Gel entitled Dolphin, Pacman and Car.

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Roy Awards - print, Sweden

The Art of Making People Give Away Their Eyes for 30 Seconds.

Roy. Awarding the best commercials 2009.
28th October at Rival in Stockholm. Open for enteries from the 3rd  - 25th September. Learn more at roygalan.se

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Road Safety / Marketforce Perth - Electronic Stability Control - press Australia

"Tear along the dotted lines to see Electronic Stability Control at work" *tear tear rRrrRiiiiP*

and then...

Same ad again. With your super-crooked tear-line showing what ESB stops you from doing. It's a newspaper demo!

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Yahoo - Obituary for Australian Cricket / Ashes - print UK

If you've been hiding under a rock lately (or avoiding everything adlandsuit has tweeted - hehe) you might have missed that there has been cricket going on. Nick Burcher found a bunch of Ashes cricket ads in the UK press this morning with this obit style ad from Yahoo, declaring the death of Australian cricket. I haven't paid any attention to the games, but I think that's a response to the cocky SBS / Ashes truck ads.

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Siren by Paris Hilton - print, USA

There are too many jokes on fishy smells here, I'd rather not say anything.

It's described as " tropical floral fragrance with notes of vanilla bean and creamy musk " which sounds like a turnoff in itself.

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Clean poster
Spray painting the posters
spraymount
text appears
 

Fjällräven - Dirty Poster / "Fresh air" - Ambient Sweden

Last Monday, a set of two posters appeared looking rather cryptic. One of the posters was simply white, while the other one had a photograph of a tent on it. Cars passing by had to wonder was that it? on their daily commute.

Of course that wasn't it. When the posters went up they were prepped, old-school style, with stencilled letters and a few cans of classic sports glue which works a lot like spraymount. The cars passing by helped spread dust and minor particles to soon reveal the text carefully stenciled on to the poster site.

The brainchild of Göran Broberg at ad agency Röjning it's been a long road to finish, "I'm an old handball player and realized that you could use the glue for this" he tells resumé, no doubt after seeing basketball courts full of those little black lines, the telltale sign of said glue being used. The next step was to find a spot where the billboard would attract dirt. "We found a spot on Huddingevägen which is one of the busiest streets in Sweden, we knew they'd get dirty there."

The line that the billboard finally reveals reads: "A little fresh air will do you good" as a massive hint to all the commuters to get away from the busy roads and out camping for a while. Now they'll even know the price of a decent tent - 5200 SEK, as the second poster says.

And before everyone Badlands this, yes we know, It's not the first sticky poster we've seen.

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Tena Evolution print
 

TENA - Evolution - print Canada

This is the print ad that goes with the TENA - Evolution commercial. Less exiting but placed in womens magazines, a simple portrait of three generations of women does stand out.

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