press & poster ads

 

Press & Poster ads

 

Düsseldorf Panthers – The Tougher Football

Germany prides itself as being a nation of footie lovers. But what if the ball's not round? And it's not the Bundesliga, but the German Football League? How do you get Germans to love a different kind of football?

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Audi fuel efficient ad / road
Audi fuel efficient ad / truck
Audi fuel efficient ad / gauge
 

Audie - Fuel Efficient / Road / Guage / Truck - billboard UK

BBH London are currently running these 48 sheet posters to promote the more fuel efficient Audi range. The "Guage" one seems like a rather obvious typographic idea but at the same time, nice simple ideas are the best aren't they?

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MIA Thermal imaging HOT lingerie
MIA Thermal imaging HOT lingerie
MIA Thermal imaging HOT lingerie
 

MIA Lingerie - MIA Thermal imaging HOT lingerie - print, Australia

Hypothetical conversation between the creatives one morning.

Creative 1: What's this MIA stuff? This brief sucks. Why can't we get a beer account?
Creative 2: Yeah but check out the photos, this lingerie is pretty hot. It's even Called Mia HOT.
Creative 1: Oh yeah, hoo momma, that's hot.
Creative 1: Yeah, and this, oh this is hot.
Creative 2: I'd like to show her a trick or two.
Creative 1: Hot.
Creative 2: Piping hot.
Creative 1: Red hot.
Creative 2: Lava hot.
Creative 1: Thermal imaging hot.
Creative 2: Brilliant!
Accountman: Have you guys come up with anything yet? We don't pay you to look at half naked women all day!
Creatives: Oh yeah, we've nailed it. If you need us, we'll be at the pub.

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Solidarités - Titanic / Twin Tower ad

Bad drinking water is comparable to one Titanic + 2 WTC towers... times 2000? Wow, I'm terrible at math but that's like 8 million people isn't it?

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Toilet Paper
 

Comtel / Just prepaid mobile - Goldfish, Condoms, Toilet paper - print Australia

Davo, the stingiest man in Australia, perhaps even the world appears only in the TV commercials for this campaign, but he also shares little household saving tips via the images in the print campaign - wash and re-use condoms, don't waste loo paper and just because you get new pets doesn't mean you have to buy new stuff. Even the art direction seems stingy with the sticker-fonts.

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Clearex - Tattoos (2009) Print (Israel)

The folks at Shalmor Avnon Amichay/Y&R Interactive Tel Aviv have sent us a follow up to their Pimple Climbing Billboard with a series of ads for Clearex Acne Treatment Gel entitled Dolphin, Pacman and Car.

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Roy Awards - print, Sweden

The Art of Making People Give Away Their Eyes for 30 Seconds.

Roy. Awarding the best commercials 2009.
28th October at Rival in Stockholm. Open for enteries from the 3rd  - 25th September. Learn more at roygalan.se

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Road Safety / Marketforce Perth - Electronic Stability Control - press Australia

"Tear along the dotted lines to see Electronic Stability Control at work" *tear tear rRrrRiiiiP*

and then...

Same ad again. With your super-crooked tear-line showing what ESB stops you from doing. It's a newspaper demo!

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Yahoo - Obituary for Australian Cricket / Ashes - print UK

If you've been hiding under a rock lately (or avoiding everything adlandsuit has tweeted - hehe) you might have missed that there has been cricket going on. Nick Burcher found a bunch of Ashes cricket ads in the UK press this morning with this obit style ad from Yahoo, declaring the death of Australian cricket. I haven't paid any attention to the games, but I think that's a response to the cocky SBS / Ashes truck ads.

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Siren by Paris Hilton - print, USA

There are too many jokes on fishy smells here, I'd rather not say anything.

It's described as " tropical floral fragrance with notes of vanilla bean and creamy musk " which sounds like a turnoff in itself.

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