press & poster ads

 

Press & Poster ads

 

K-Swiss - ‘You gotta know your classics’ Campaign

Forty-four years after its launch, K- Swiss is finally telling The Classic’s story.

The timing of The Classic storytelling campaign comes on the eve of K-Swiss’s launch of a whole new era of Classics. Before introducing a whole new generation of Classics, K-Swiss thought it was time to set the record straight about its quietly iconic shoe. And it’s only fitting that the company a few secrets in the process. Like what the ‘K’ in its name actually stands for, or why its original owners only produced a single shoe twenty years long. The campaign tackles these answers and more in a story that stretches across 8 short chapters under the campaign motto: ‘You gotta know your classics.’

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London
 

Penguin Books - World of your own - print, Hong Kong

Looking at this guy, who at the famous road junctions Piccadilly Circus in the west end in London somehow manages to be totally alone, my mind immediately jumped to that Twilight Zone episode "Time Enough at Last" where Henry Bemis seeks solitude to be able to read his beloved books, and when he finally finds all the time in the world he breaks his glasses.

"That's not fair. That's not fair at all. There was time now. There was all the time I needed... ! It's not fair!"

Poor Henry Bemis. Oh right, this sells Penguins. Yeah, I need some books. Or another Twilight Zone marathon.

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Air Bag
 

Hyundai Air Bag

EPS stability system

Helps you avoid a close encounter with the air bag.
(You have to get close to read it)

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Pampers - Overnight Dryness / Dream - print, Israel

Effective nappies means a better night's sleep for your baby. A print campaign to show that your baby will sleep dry and uninterrupted with Pampers – so their dreams won't have to end abruptly.

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Albert Dali - Naming Complexities Poster Campaign

It is not easy finding the right name - but Albert Dali can help.

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Albert Dali - Have a name not a cliché

This is Lucifer Labs' New Campaign for Albert Dali Naming Consultants.

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Jessi wrote my copy and I finally got a stand for my suit of armour.
Jessi wrote my copy and my llama, bernard, took best of show.
Jessi wrote my copy and my boss forgave me for the whole "arson" thing.
 

Jessi Wrote My Copy

Copywriter Jessi Withrow found herself joining the masses in the unemployment lines last March. And so, she got creative. This is her direct-mail, self-promotional campaign.

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Silk Soymilk Chocolate Light - Pour on the power - print, USA

Want chocolate Soy Milk light that tastes like chocolate ice-cream? You go ahead, I think it sounds gross. ;)

Neat twirly effects in the pour create images of people diving into a glass of soy milk.

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Trade Union ERTO: Top Scorer
Trade Union ERTO: Until Death Do Us Apart
 

How much do you love your work?

ERTO differs from other trade unions by its individual services for people in different life situations. By these ads we targeted a) individuals having problems in combining career and family (Top Scorer) and b) individuals who don't want to tie themselves to one employer (Until Death Do Us Apart).

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Viagra: Wood
 

Viagra: Wood

We are only showing the product benefits: the renewed self-assurance and the endurance.

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