Forty-four years after its launch, K- Swiss is finally telling The Classic’s story.
The timing of The Classic storytelling campaign comes on the eve of K-Swiss’s launch of a whole new era of Classics. Before introducing a whole new generation of Classics, K-Swiss thought it was time to set the record straight about its quietly iconic shoe. And it’s only fitting that the company a few secrets in the process. Like what the ‘K’ in its name actually stands for, or why its original owners only produced a single shoe twenty years long. The campaign tackles these answers and more in a story that stretches across 8 short chapters under the campaign motto: ‘You gotta know your classics.’