press & poster ads

 

Press & Poster ads

Fresh Step Cats
Fresh Step Cats
Fresh Step Cats
 

Fresh Step Cross-legged Kitties

Real cats. Fake poses. Shot in New York by Lyndon Wade. No cats were harmed (or made to hold their bladders) in the making of these ads.

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Medal Paints - Underwear, Gun, Karate Belt - South Africa

As any Art director (and designer) will tell you, color matters. That's exactly what the campaign for Medal paints, created by Lowe Bull Johannesburg, wants you to understand. Instead of going the bland route of showing rooms painted in "whiter than eggshell white" with accents of "whiter white" and the trims in "Whiterthanwhite, look we just have to shift the bloody white we got" they don't show anything you can paint at all. Instead, they change the colors of everyday objects and watch the reactions. Black cat? Bad. Red bra? Good.

My only objection would be with the underwear print ad. Do women in South Africa not wear nude underwear because whatever they are wearing on top is totally sheer and/or lacy?. That's why nude undies were invented - so we don't have to go commando a la Mrs Spears.

(films inside guys)

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Powermat "lose the cords" campaign launch

NY-based creative agency Woods Witt Dealy& Sons has created a global integrated campaign to launch Powermat (www.powermat.com), a new wireless charging device that defies categorization.
The TV campaign, which broke this week, captures the reactions most people have when seeing or using the Powermat for the first time, i.e., WTF?

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Chronic'art magazine Zombie
 

Chronic'art magazine - Zombie - print, France

Chronic'art magazine #56 was all about Zombies for the Zombie obsessed.

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Mini Rugs
 

Mini Diesel - Rugs - print, Australia

Mini now sells rugs. No, wait. Mini cars are so economical, gas stations now sell rugs. Yeah that's it. You know you have a well established (even iconic) car brand when you don't need to show the car. Badjar Ogilvy, Melbourne did the deed.

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Mcdonald's - Cow / Milkshake - poster, Finland

Myyyyyyyyyyyy Milkshaker brings all the cows to yard, damn right, it's bouncier than yours. DDB Helsinki go extra silly for McDonald's when reminding folks that Mickey D's has The real milkshake.

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Steps Towards Life Foundation - Print Campaign

Campaign done for a fundraiser for Steps Towards Life Foundation, a foundation dealing with very ill children.

Agency: Grey Bucharest
Creative Director: Claudiu Dobrita
Head of Art: Bob Toma
Art Director: Vlad Macarie
Copywriter: Eugen Suman
Illustrator: Roman Tolici

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Lesieur - Magnifies every flavour - print, France

Fred & Farid Paris have created this campaign, seven patterns with food items that would look quite delish on any table, to underscore the thought that Lesieur's oils and condiments really "magnify every flavor" and should be on every table. The mayonnaise one actually made me hungry for eggs. Mmmmm..... Condiments...

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Sitges Sci-Fi & Fantasy Festival - Alien's 30th Anniversary (2009) Print (Spain)

Sitges is a beach town near Barcelona, well-known for its famous Sci-Fi & Fantasy Film Festival. Every year the festival celebrates the anniversary of a sci-fi classic. This year it's Alien's turn as this Octopus/Alien homage shows.

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Adesf - Invasion Force (2009) Print (Brasil)

From the team at Neogama/BBH, São Paulo, Brazil: The main goal of this campaign was to show how a single cigarette contains a huge amount of toxic substances that attack your body each time you smoke. They are a True invasion force. To illustrate such an idea we looked at the past, present and future of human conflicts and came up with these 3 ads.

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