A series of ads from Duval Guillaume Brussels for Group T, a lanugage school.
We can't have Sloggi owning the arket of gigantic nearly nude womens asses on billboards now can we? No, Palmers: Crazy for Passion wants you to be really intimidated by the giant leggy billboard they've pt up. Observe, the first image is the billboard, the second is the billboard in situ. Crazy leggy.
September's issue of Playboy features Heff's three girlfriends- Holly, Kendra, and Bridget-and stars of E!'s reality show "The Girls Next Door" on the cover. CP+B have created an ad for the back of the magazine for the VW Rabbit. The ad uses a reverse angle shot of the cover image with the headline in reverse type and showing off Holly's VW Rabbit logo tattooed on her lower back. Brandweek got some quotes from the folks at CP+B on the campaign.
How do you welcome the punters to the recently freshened up posh mall of the expensive "upper east side" of Stockholm? Well, since it is the neighbourhood where everyone was supposedly born with silver spoons and walls in homes have paintings in gold frames rather than posters as decoration... yeah you guessed it.... this is how we make the hyperlocal ad fit in.
At the beginning of last month, dabitch alerted us to a campaign created by Leo Burnett for Audi Bank in Lebanon designed to run in the middle of the war and suggested it was the beginning of a trend. Looks like she was right.
Yet another ad, also created by Leo Burnett (H&C Leo Burnett, the agency's Beirut affiliate), was created for similar reasons for Johnny Walker. Using the global campaign idea of "Keep on Walking", this billboard and print ads were run to improve morale.
The National Fluid Milk Processor Promotion Board has launched a new $20 million campaign focusing on the benefits of milk to the body to image conscious teens. In a quote from the NYTimes article from the cheif executive of the Board, Kurt Graetzer says, "The new messages should appeal to teenagers because they are very concerned about weight and appearance." The ads will continue to feature sports figures and celebrities wearing the iconic milk mustache, but will also tout how drinking milk keeps them in shape.
Print ads by Lowe New York will feature David Beckham, Alex Rodriguez, Sasha Cohen, Freddy Adu and Carrie Underwood.
While surfing I came across a site called BeingGirl which is a Tampax/Always brand site for young girls. If you follow the prior link you'll see a really really bad commercial. Unfortunately it looks like you can only rate it as good, not bad. Total shame. In addition, there are a couple print ads which give new meaning to the use of "blue liquid" in such advertising. It's hard to believe that these are actually real. Perhaps they aren't. The woman in the second layout caressing the box of Tampons is just too unreal. I am unsure if these are meant to run together, but seems likely considering the lack of brand name and product shot on the first one.
Will the adgrunt who has not used an optical illusion as an ad for aspirins or eye drops please raise their hands? I'm afraid I can't, there was an Optrex campaign in my student folio. *hangs head*
Here's something new though, a different optical illusion used for earthquake awareness from jentera intermdia Indonesia. It's like a tsunami on paper.
In September Elizabeth Hurley will be starring in Jordache's advertising campaign as their new spokesperson. The ad was shot by famed photographer Michael Thompson in his NY studio. If you go to Jordache's site, the are attempting to tease with a pixelated photo, although it seems the images are already out and about on the web.
Funny, I haven't heard from Jordache (ad-wise) since the early 90s. They must be keeping a quiet profile. ;)
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