Snickers wants to teach the world to sing in.. "Snacklish".
“By taking SNICKERS core equities like its unique ingredients and satisfaction, we are reminding our consumers why they love SNICKERS so much,” said Carole Walker, vice president, integrated marketing communications for Mars Snackfood US. “‘SNICKERS Speak’ takes that to the next level by marrying SNICKERS core equities with the passions, interests and things in our guy’s everyday lives to make the brand even more relevant.”
To kick it off, they've created all these posters with new words. Or is that snickords? TV commercial will follow this as well as digital.