press & poster ads

 

Press & Poster ads

 

Snickers - NOUGETABOUTIT Snacklish poster campaign, USA

Snickers wants to teach the world to sing in.. "Snacklish".

“By taking SNICKERS core equities like its unique ingredients and satisfaction, we are reminding our consumers why they love SNICKERS so much,” said Carole Walker, vice president, integrated marketing communications for Mars Snackfood US. “‘SNICKERS Speak’ takes that to the next level by marrying SNICKERS core equities with the passions, interests and things in our guy’s everyday lives to make the brand even more relevant.”

To kick it off, they've created all these posters with new words. Or is that snickords? TV commercial will follow this as well as digital.

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Maglite - Aliens / Sunglasses - print, Singapore

Ogilvy&Mather Singapore reckon Maglite flashlights are so powerful you can send it straight to the moon. Or Mars. Or wherever the little green men live.

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Olay - Peter Pan - print, Singapore

Peter pan knows what the secret to staying young is.... Created by Saatchi & Saatchi Singapore
Link to Larger file.

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INCH Trousers - Not ordinary

The days of the ordinary trousers are over. So over. They're rags now.

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Berger Paints - Natural Colors billboard - India

JWT Mumbai had some fun cutting out bits of the billboard in the shape of paint roller strokes for dramatic effect.

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Wipro Sweet N Healthy Poster

Dancing steam in the form of a shapely woman. Wipro Sweet N Healthy is the healthy choice.

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Blossom Second hand book store

A book good enough to read once can be read twice. From Orchard Advertising, Bangalore, India. Agency website: http://www.orchardindia.com

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GE CFL light bulbs - Fireflies / Frog / flowers - print, USA

From BBDO new york comes this campaign for GE showing little fireflies with eco-friendly CFL light bulbs-butts. Aw. Kyoot.

The first thing I thought of when I saw these though were the cute illustrated animals with energy saving lightbulbs in a previous campaign for greenpeace from JWT Bucharest. Ad-damaged, me? Noooo.

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ENO - Heavy Food Hot Dog / Steak / Hamburger - print, United Arab Emirates

Heavy. Like cement. Get it?

This reminds me to never go to again. It always feels like I've swallowed a brick.

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Human Doll / Help her feel human - print, United Arab Emirates

Art Director Rafael Rizuto from Memac Ogilvy explains:

For the first time in history, the topic of women's abuse is being majorly addressed in the Middle East. The ads were published in Lebanon's biggest women's magazine. And for this region in a very controversial way.
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