Info on the campaign from TBWA\Vancouver:
It’s time we raised some important issues about the state of our community. Why do we prefer iPods to conversation? Why do we have more friends on Facebook than in real life? When did we stop letting our kids walk to school?
Seems that over the past couple of decades, we’ve been spending more time at work, less time with our families, and less time doing physical activities. Obesity is up, internet usage is way up, and participation in sports is way down. Maybe it’s time to go back to a time when we knew the mailman, we knew our neighbours, and we felt safe in our own neighbourhoods.