The ANNA for September 05 went to a newspaper campaign of adverts for Yakult by W+K London. The judge, Jim Thornton, Executive Creative Director, Leo Burnett, said, "The use of multiple small space colour ads in a simple graphic style creates immediate impact and awareness, and uses newspapers to their unique advantage."
The UK's Advertising Standards Agency today rejected 62 complaints over three Andrex Toilet Wipe Ads. They said the ads, by J. Walter Thompson, were meant to be funny and not offensive. The ads appeared in the Daily Telegraph, the Guardian, the Daily Mail, the London Evening Standard and the Sunday Times.
See more for one of the newspaper ads.
The creative team behind Adidas latest campaign have a thing for numbers as they launched their nes poster series +10, on the 10th of the 10th at 10:10 CET at adidas.com/football.
The campaign features black and white portraits combined with nationalistic colors of the player portreayed, over 25 players are featured amongthem Beckham, Kaka, Riquelme, Zinedine Zidane, Raúl and Michael Ballack.
The portraits were shot by the photographer Robert Wilson. Robert is the son of the legendary Arsenal goalkeeper Bob Wilson, keeping it all in the football family so to speak.
Intel has a new campaign for the fall breaking this week highlighting "the digital entertainment benefits of the Intel(R) Centrino(R) mobile technology platform for laptop PCs." The campaign, created by McCann Worldgroup in New York, will run in 8 countries as print, online, retail, TV, and outdoor.
Ads feature celebrities such as soccer player Michael Owen, actress Lucy Liu, skateboarder Tony Hawk, and actors Tony Leung and John Cleese. Read on to see the ads.
An ad that ran on Wednesday for Greenpeace in UK newspapers takes a well aimed stab at Ford.
With gas-guzzling 4x4s, the Kyoto Agreement (or lack thereof), reducing carbon emissions etc. are all hot-topics in the national press at the moment.
Activists Greenpeace make excellent use of their (donated) space to raise their point about the damage of "fashion" versus environmental issues.
Using the famous, iconic Model T Ford attracts the reader's eye, and the expansive use of white space, helps focus the reader on the key points.
The Advertising Standards Authority (ASA) in the UK has begun an awareness campaign aimed at consumers to inform them of who to complain to about bad ads.
Today the campaign breaks with TV, banner ads, posters and print. The ads were developed by Columns Design and director Michael Keillor.
Created by independent marketing agency, Iris, CNN is launching an international print and outdoor campaign positioning itself as the source peope to find "Essential Global Intelligence". The campaign is intended to communicate the range of news rather than be only branding for the broadcaster.
The campaign will run in pan-European consumer and trade titles from September and be supported by outdoor exposure on Heathrow Express in October. Later in the year ads will begin running in Asia and Latin America.
Read on to see the ads.
An ad campaign to save sea turtles in Mexico is getting some people angry. The campaign by Wildcoast, a US based environmental group, aims to reach men who buy turtle eggs because they believe that they are a natural form of Viagra. The National Institute for Women (a government agency) objects to the stereotype of a woman as a sex object. The ads direct people to check out the Tortuga Marina website.
Read on for the controversy and to see the "too sexy" ads.
Four executions in the campaign for the Cape Times paper: 'A Riveting Read' are made from newspaper clippings that make up a relevant shape. for example, a bulldozer shape is made by articles about the crises Zimbabwe is experiencing.
Nicole Redelinghuys, art director at Lowe Bull said: "We wanted to make a statement that people could relate to - a statement that would have an effect on the readers and encourage them to engage their minds. The Cape Times took this opportunity to really speak out about issues facing South Africa and the world."
(Read more to check out one of the ads)
Adage yesterday pointed out Nike's new advertising, by W+K, aimed at women. The print ads (there is no TV) feature six different body parts, from shoulders to thighs, and copy that is a bit sassy.
Nancy Monsarrat, Nike's U.S. ad director, called the branding campaign an extension of the "If You Let Me Play" campaign geared toward women that Nike ran in the late 1990s -- with one exception. "In the '90s we finally got smart and said, 'Hey, let’s talk to women.' But we never talked specifically about women’s bodies, and that’s a hot topic right now."
Read on to check out the ads.
New Zealand's Hell Pizza chain is getting some backlash from its billboards around Auckland and Wellington which feature George Bush.
Outdoor Advertising New Zealand is reviewing who is behind the boards and whether the Advertising Standards Authority needs to become involved.
Hell's media manager, Matthew Blomfield, says they expected to cause a bit of a stir. He says it is meant to provoke discussion and be a little edgy, instead of bland, boring advertising.
An outdoor execution for Court TV by Venables, Bell & Partners. Clever work with the cleaver there guys. I like it!
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