press & poster ads

 

Press & Poster ads

 

ADNEWS - 80th Anniversary Ad - print, Australia

This is a good one. The do-it-yourself Press release. Now if only someone would do a 'caste study video' version.

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Levi's Unbuttoned - The Magazine - print, China

The rationale explains "Live unbuttoned is about expressing individuality, living outside conventions and shunning social restraint. So the 501's had to be advertised in the most unrestrained way" - so what do they do? Instead of having an ad inside the magazine they had the magazine inside the ad. Yep, they made little jeans that held the mags and you had to stick your hand down the pants to fish out the reading material. *snicker*
"The concept involved putting the ad outside the magazine. We completly "unbuttoned" how print advertising is approached." And naturally, a stunt is not complete without shilling it on eBay.
TBWA\TEQUILA\ Hong Kong are the guys to call when you want to make minitaure jeans, I guess.

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Henkel AntRid - Trojan Ant - print, Australia

DDB Melbourne compare AntRid to the Trojan horse. Or rather Trojan ant.

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Adidas - 'Double-Sided' Olympic Flip-Book - print, China

Adidas was an Official Partner of the 2008 Beijing Olympics and their brand positioning was – "When 1.3 billion people get behind their athletes Impossible is Nothing."
TBWA\TEQUILA Hong Kong were briefed to create an original print campaign to extend the adidas China Olympic corporate campaign; one that would specifically reflect and support local Hong Kong athletes - their response; a flip book. Enlarge image for more information.

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Adidas - Impossible Jerseys - print, China

As the text on this image explains, the impossible Jerseys were given away with magazines in Hong kong an idea conceived by TBWA\TEQUILA\ Hong Kong:

In late 2007, Adidas briefed TBWA/TEQUILA Hong Kong to excite football fans about the new collection of 2008 adidas Federation Jerseys.
So we decided to recreate autographed jerseys, fold them and place them as cover inserts into Hong Kong’s number one selling youth magazine, MILK.
So overnight, stacks of adidas Federation Jerseys appeared on Hong Kong’s newsstands.
Fans would find France, Argentina, Germany and Spain and every single one was autographed.
It was the first time any magazine had been used to sell apparel in this way.
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Acção Animal - Cats & Dogs on your mind - print, Portugal

Ad agency Partners did these creepy images showing that if you desert a ca or dog it'll never leave your mind.

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Yahoo! 360 Search Engine - Mermaids & Aliens - print, China

DDB Shanghai did these illustrations to show how the 360 search finds things you otherwise might miss.

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Folha Top 10's Travel Guides - London, Paris, New York - print, Brazil

Africa Sao Paulo highlight the world for Folha Top 10's Travel Guides.

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AYALA bancassurance - "life has guarantees" / Motorcycle - print, Philippines

Uh, way to make a bike so totally uncool guys. (And I blame the virtual beer for making me laugh at the name of the accounts guy Titus Arce. I'm sorry Titus.)

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Brisbane Writers Festival - Movie, TV, Bookmark - outdoor, Australia

Brisbane Writers Festival created a campaign via Publicis Mojo, Brisbane, urging peeps to turn off the TV.

There's also a totally silent (and ironic, considering the media) TV commercial here:
Brisbane Writers Festival - TV - (2008) :15 (Australia)

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