press & poster ads

 

Press & Poster ads

 

Roygalan - Ralph the Gorilla - print, Sweden

DDB Stockholm's ads get odder, though in this case for Roygalan "a party to celebrate commercials"- and of course they need to mock the multi-award winning Cadbury Gorilla, just like Saatchi did for the Cannes Lions 2008 Showcase in Amsterdam. Looks like Magnus Jakobsson's paternity leave may have inspired him, as the gorilla either drank white russians or just lots of formula. ;) I keed!

Thanks Tim at Adfreak for helping us find our missing link.

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Ikea - Really short bedtime stories - double page spread, Canada

Zig, Toronto are having fun with their latest Ikea campaign.

The unique print advertising appears in authoritative home magazines, where the headline “So comfortable, you’ll need shorter bedtime stories” is brought to life through the insertion of a book of extremely shortened versions of popular bedtime stories, written and hand-illustrated with the same care that goes into a real children’s book. To emphasize the coziness of IKEA mattresses, the stories do not mince words – the IKEA version of The Tortoise and the Hare reads “One day, a tortoise raced a hare. He won. The End.”

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Hot french fries from Lychees, print, India

Lets play "what does the ad communicate?" I will be the first to admit that I'm not getting it. Sorry Siju I usually get your stuff but this time it's rather subtle. I'm overlooking something obvious, aren't I? Or is this just hard? ;) (Schwing! - she gets it)

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Derby Club - The sign of hot men - print, India

1pointsize take the hot man out of the hot club and we can only guess how cool he might have looked. Fashion ads without any clothes.

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Pedigree Dentastix - Can - print, France

Pedigree Dentastix gives your dog stronger teeth. A lot stronger. Looks like this has practical applications for lazy dog-owners. ;) From TBWA/Paris.
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Scarlet Lingerie - Elevator - print, Canada

It seems that wearing Scarlet Lingerie is so hot that firemen come running. From Rethink Communications, Vancouver.

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Lamisil gel - Bracelet, Earring, Watch - print, Switzerland

Saatchi & Saatchi Switzerland encourage you to treat your feet.

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Melanoma Foundation - Gun - print, Australia

This ad was placed next to the crosswords & puzzles in the MX newspaper so the audience was likely to have a pen in hand. From M&C Saatchi Sydney.

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P&G / Dynamo - Disappearing colours - print, Malaysia

Dynamo Washing Detergent prevents colors from disappearing. Poor colors. They all look so sad. Awww.

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Heinz Seriously Good Mayonnaise - Lettuce, Carrot, Chip - print, New Zealand

DDB New Zealand reckons that Heinz makes food more exiting!
As for visual solutions? Jury's out.

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