press & poster ads

 

Press & Poster ads

 

Ikea Pax - Skeletons (French and english) - print, Canada

Ikea and Zig Toronto are being mighty productive for Ikea recently, here's some of their work shilling the PAX closet range.

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Ikea - Ikea kitchen's improve your life / Love your home - print, Canada

Je regrette, mais... as you adgrunts know my French totally sucks, but not so bad I can't see what they've done here with the headlines. Perfect: "Turns grilled cheese sandwiches into croque-monsieurs" in English becomes "Transforme les patates pilées en pommes purée". You don't need to know the language well to see that they have the exact same tone of voice in those lines.

Link to larger French version

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Dagens Industri - Shoe cleaner / Hotdog man / Pool guy - print, Sweden

Another campaign from Storåkers McCann - and in the current financial climate a very timely one. Here former suits swap places with the pool guy, the hot dog vendor and the shoe shiner. Dagens Industri is a financial paper much like the Fincial Times (remember when I called it the pink paper?).

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Karlson's Klister / UHU glue - Goldfish bowl - print, Sweden

Storåkers McCann did this poster when the Karlssons Klister (UHU) poster campaign was up this spring. Some posters were better than others. Individual credits on this one witheld.

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Banco Real - Seed / Day of the Tree - print, Brazil

Lew´Lara\TBWA - São Paulo published this ad September 21th - the day of the tree.

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Telia Photo Backup - Ruined memories - print, Sweden

Storåkers McCann, Stockholm reminds people that they can save their precious digital photo memories in Telia's "Telia Photo Backup" backup system - by showing them ruined photos on adshels. The ruined photos on the adshels were water damaged, burnt, crumpled up and made messy by hand, so each adshel had their own version of misfortune that may happen to printed photographs.

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ADNEWS - 80th Anniversary Ad - print, Australia

This is a good one. The do-it-yourself Press release. Now if only someone would do a 'caste study video' version.

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Levi's Unbuttoned - The Magazine - print, China

The rationale explains "Live unbuttoned is about expressing individuality, living outside conventions and shunning social restraint. So the 501's had to be advertised in the most unrestrained way" - so what do they do? Instead of having an ad inside the magazine they had the magazine inside the ad. Yep, they made little jeans that held the mags and you had to stick your hand down the pants to fish out the reading material. *snicker*
"The concept involved putting the ad outside the magazine. We completly "unbuttoned" how print advertising is approached." And naturally, a stunt is not complete without shilling it on eBay.
TBWA\TEQUILA\ Hong Kong are the guys to call when you want to make minitaure jeans, I guess.

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Henkel AntRid - Trojan Ant - print, Australia

DDB Melbourne compare AntRid to the Trojan horse. Or rather Trojan ant.

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Adidas - 'Double-Sided' Olympic Flip-Book - print, China

Adidas was an Official Partner of the 2008 Beijing Olympics and their brand positioning was – "When 1.3 billion people get behind their athletes Impossible is Nothing."
TBWA\TEQUILA Hong Kong were briefed to create an original print campaign to extend the adidas China Olympic corporate campaign; one that would specifically reflect and support local Hong Kong athletes - their response; a flip book. Enlarge image for more information.

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