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press & poster ads

 

Press & Poster ads

 

Liseberg - Halloween poster changes at night - (2015)

"Discover a new side of Liseberg - dare you stay after 5 pm?" So reads the line that appears on the poster which changes at night, a technique that involves printing on both side of the paper to take advantage of the three lights in the poster stand.

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You're too young to be a grandparent

For real. If you have teenaged children, talk to them about sex before it's too late. I love the art direction as much as i do the smart insight, aiming the communication at the parents instead of the kids. And the larger implication: take an active interest in your kids' lives.

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Stihl outdoor tools are powerful and fast

Love the chainsaw one. Feels like it's got Lürzer's Archive written all over it.

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Columbia Sportswear: Still tested tough.

A great idea can keep a campaign going indefinitely. Columbia Sportswear's "tested tough," is one such idea. Just ask the 91-year-old matriarch and Chairman of the Board, Gert Boyle.

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Arla Cheese is Humongo

Arla cheese is so big in flavor and taste and awesomeness, you can totally compare them to other big things and realize those big things aren't nearly as big. I love the packaging on this, too.

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Camila Auto Parts - Unauthorized parts are worthless when needed

Saving money by using unauthorized auto parts? Camila reminds you that being cheap can get really expensive, under the concept "useless When Needed" a dealer of original spare parts uses a visual metaphor to warn of the danger that is giving up the use of original parts. It may even cause fatal accidents.

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Georgetown Optician - Our Family Knows Glasses - print

The print campaign for Georgetown Optician is quite the stylish story of a family where everyone knows glasses. Even the dog.

See also Georgetown Optician - Our Family Knows Glasses the advert.

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New Balance gives everyone in Canada* a free pair of shoes.

*Canada, Kansas, that is. Clever stunt to introduce New Balance Woods Pack, a 574 pack exclusive to The Great White North. The spot is classic and charming as the print.

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Paulo Coelho publishes entire book in double paged spread

Paulo Coelho's book, The Alchemist, has been on the New York Times Best Seller List for seven years. To celebrate this, he published the book in its entirety, in a double page newspaper ad and on bus shelter panels in Sao Paulo, Brazil.

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Papelarissa - Books & Dolls / Books To Take In A Pocket - Brazil

Publiká7 just sent us this, and the dolls are really sweet looking. We understand quite quickly that the books are small. Here' what they have to say about the work:

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