press & poster ads

 

Press & Poster ads

 

HSL: Take a Spring Break From Driving

Helsinki is growing. And that's both a good and bad thing. Good for the economy. Bad for the car commute. Helsinki Region Transport wanted to target drivers for the first time and encourage them to start taking public transportation.

Drivers, who when polled, said they were too lazy to find where to get a transportation cards.

Instead of showing the benefit to public transportation, Helsinki Agency 358 chose to highlight the problems of driving instead. And then offer a bigger incentive.

For the duration of the "Take a Spring Break from Driving" campaign (which breaks today) everyone who signs up for the first time will get the HSL travel card delivered to their homes and two weeks travel-time for free.

Wow. Can we say "hand holding?"

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Holocaust Martyrs' and Heroes' Remembrance Day Poster

A really effective graphic illustrating what the day is all about, you don't need to read the line.

But if you want to, it reads: Remembrance Day for the Holocaust Martyrs and Heroes

The poster is for Yad Vashem's Holocaust Martyrs' and Heroes' Remembrance Day, it was the first prize winner of the 2012 competition and the winner was Doriel Rimmer Halperin, a graduate of the Bezalel Academy of Arts and Design, Jerusalem. It's being used again this year and I thought we should give the designer some props for a great piece of visual communication.

Or as the judges said:

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Powerball Believe - equating winning the lottery with women’s suffrage and taking down the Berlin wall

These posters are meant to act as teasers. Eventually these inspirational they will be replaced with headline executions encouraging people to “Believe in Something Bigger” with Powerball. So hang on a second, a women’s suffrage march, you know the ladies who Were imprisoned and foce-fed when they fought for their rights, the fall of the Berlin Wall - chipped away by thousands of people fleeing the east, and the first man to walk on the moon after years of brutal training.... Then there's Bethany Hamilton, the teenage girl who lost her arm in a shark attack but kept surfing, and Robbie Knievel’s infamous jump over the Grand Canyon. These things have what in common? "Believe"

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AAA travel help.

This is what "Hakuna Matata" really means:

"Here's the feedback from client. Yes I know it's due today, but these are just some slight tweaks to the copy. Yes I know you feel like we're now cramming too much into one billboard but the client wants to make sure we totally understand the Disney connection. And also we must mention ease of use, too.

Client insists we add AAA to the headline somehow. Hey, I tried fighting for it, but we lost that battle. It's more important to fight for the T.V. isn't it? Yes I know there's no T.V. I was speaking more in general.

Oh, another thing: the client has repeatedly asked we make the call to action pop. Yes I know you separated it out, and we're treating it as a subhead, but client feels putting it in italics will help.

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Hovis - Happy Easter - print, UK

Hovis wishes us all a Happy easter with some tasty tasty bunny ears. I mean bread. Ah, the seasonal ads, don't you just love being briefed about christmas campaigns in early September?

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silvio berlusconi
Paris Hilton
michael-schumacher
 

Ford - Berlusconi /Hilton & Schumacher with bound & gagged women in their trunk - scam ad, India

If anyone here can help me decipher how on earth anyone might think this was a good idea, feel free. The first ad has Silvio Berlusconi and his personal collection of bound and gagged barely clad women in his trunk, which sort of makes sense as I assume that's how he lets his girlfriends travel with him (zing!). Next there's Paris Hilton ­with a trio of Kardashians in her trunk, and the third ad puts some gender equality in it as Michael Schumacher stows away Sebastian Vettel, Fernando Alonso, and Lewis Hamilton in his trunk. Everyone has junk in their trunk! Wait, what?

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Free Pollard - He's been waiting since your college days Obama - (2013)

Placing these in central locations and at specific points on Obama's planned road trip, during his official visit to Israel on 20-22 March 2013, there to greet him on his way the headline simply reads "Pollard's been waiting since your college days". Jonathan Jay Pollard was born in Galveston, Texas and while working as an American civilian intelligence analyst, he passed classified information to Israel. He pleaded guilty and received a life sentence in 1987. As his crime occurred prior to November 1, 1987, he is eligible for parole, and may be released on November 21, 2015. Israel granted Pollard citizenship in 1995.

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Playboy poster with augmented reality layer allows smart phones to see more of the models

Playboy are trying their hand on being cutting edge advertisers, with this street poster that has augmented reality. First, you have to download the Layar app in order to be able to see the augmented reality attached to this street poster. Like the Lexus swimsuit model print ad which already used an extra layer to a print ad, the extra you get to see with this poster is simply more of the ladies. Unlike the Lexus ad though, there's more that just what meets the eye, as the Layar app unlocks music playlists and behind the scenes videos from the models photo shoots as well.

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Mazda, Enjoy More Room

Cute little illustrations. Enjoy more Mazda, with room. That's room. Not zoom. Get it?
Oh, never mind.

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Max Shoes: Stunning Collection.

Jung von Matt/Limmat made these print ads for Swiss Shoemaker Max.

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