Ads that looks like other ads thread (pics here too!)

Adland: 

Arity, so we've done the oversexed ads, how about ads that look like other ads?

Like this French Pepsi light ad, implying that Pepsi is a perfume..? Eeeew.

Comments (9)

  • Dabitch's picture
    Dabitch

    Oh poo, I thought you guys would be all over this thread by now.

    Mar 31, 2008
  • jammin's picture
    jammin

    LOL I think they should have made it look like Evian (refreshing like Pepsi :p) and not as a perfume. Not that "seksy" for me. :p

    Apr 02, 2008
  • Dabitch's picture
    Dabitch

    Actually I'm not even sure that ad is French. The whole "sexy drink" feels kinda japander to me.

    Apr 02, 2008
  • horizon's picture
    horizon

    just don't see why drinking pepsi light is sexy.

    Apr 16, 2008
  • Neo's picture
    Neo

    She's not even drinking it, she using it as a perfume, yuck. That ad is just strange.

    Apr 16, 2008
  • kamari's picture
    kamari

    What about "ads that were a really bad idea", wuch as wrapping babies in cellophane. This is a real dupont ad.

    Jul 08, 2009

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.