Oh. I*m on fire with finding copied/similar ideas. Here*s another one... "You get if you don*t / you got it because you didn*t".



2002



Client Glaxo Smith Kline/Harduherpes.nu

Agency Publicis Stockholm, Sweden

Art Directors Patrick Kampmann (Johan Pihl!?)

Copwriter Per Westin

Photographer N/A

http//www.jcdecaux.se/2002/foretaget/images_kampanjer/47-48/Herpeslinjen.jpg

(Sorry. Unable to find better JPEGs from this campaign)



2003

http//www.luerzersarchive.net/media/print/pharmaceuticals_OTC/1.0403b_l.jpeg

Client Durex

Agency Leo Burnett Warsaw

Art Director Dariusz Rzontkowski

Copywriter Darek Szablak

Photographer Darek Zatorski



Source Luerzersarchive.com & myself