Can Neil French be considered the Father of Scam Ads?
Also does anyone know if he has ever come up with a big idea such as the long-running campaigns for Nike, Absolut Vodka, Economist, Heineken, Silk Cut, etc. etc?
Can Neil French be considered the Father of Scam Ads?
Also does anyone know if he has ever come up with a big idea such as the long-running campaigns for Nike, Absolut Vodka, Economist, Heineken, Silk Cut, etc. etc?
Dabitch as a playboy bunny? Good lord, I am not responsible for all the naughty naughty things I just thought.
*hahahahahaha* Too true. When at coctail parties, I say that I am playboy bunny. I get less grief then.
"Asian Advertising Industry poll found that 80 per cent of respondents believe that scam ads either somewhat damage or seriously damage the industry*s credibility.\"
LOL! Credibility? Us? Mwahahaha! People trust us less than used car salesmen! And politicians! Ahhh, those crazy Pacific-rimmers! grin
French, Yu exchange blows in escalating row over scam ads
The region's scam ads row has seen an escalation in hostilities, with Hong Kong 4As chairman Jeffrey Yu trading verbal blows with Ogilvy Worldwide CD Neil French.
In response to a letter from Mr French, Bates Asia president Yu described Mr French as "irresponsible".
"Unless we take our work seriously, we will not be taken seriously … and we cannot attract the best calibre talent and raise standards," Mr Yu said.
Mr French upped the ante when he said "Who cares if a few scam ads win awards? It's not the Olympics. It's just a game a side-show" (MEDIA, November 10). However, the latest MEDIA-CNBC Asian Advertising Industry poll found that 80 per cent of respondents believe that scam ads either somewhat damage or seriously damage the industry's credibility.
Senior creatives said that the issue must be resolved.
D'Arcy group CD Francis Cleetus said, "The measure of a creative person's ability is the number of awards under his belt, but if the awards are in question, that would make it that much more difficult for us.
"Should we punish a creative who takes the initiative by coming up with ideas before being formally presented with a brief from an existing client? I don't think so?"
Creatives said an important first step was to define a scam ad. Most said an appropriate definition could be "an ad that was run without the knowledge and consent of the client," a sentiment supported by a majority of respondents in the MEDIA-CNBC poll. This was the definition used by the Singapore 4As to weed out dubious entries at its recent Creative Circle Awards.
On whether ads which run once in fringe media like at 3am on TV, the creatives offered mixed views.
"Obviously those ones should be scrutinised more closely. However, if the client knew about it and consented to it, who are we to say it's a scam ad?" said Mr Paul Ruta, CCA judging panel president and CD of M&C Saatchi Singapore.
http://www.media.com.hk/week/001124.htm ;)
Oh puhlease. Why mention Nike (we are simply branding sport in any way we can) amoungst real long-running ideas such as Economist, Heineken, Silk Cut... :p (ok, I'm teasin..)
Either you have seen his site - and misunderstood the Dark Beer campaign as a Scam ad - or you just don*t know squat. Look at his homepage - it's under Links.
did we loose the thread here? Anyone feel like standing up for good old Niel? By the way, he has a decent website. NielFrench.com