Can Virals be bethher than Spots

juanmarketing's picture
Posted by juanmarketing on 6. April 2009 - 11:35

Virals videos are newer than spot, nevertheless.... Virals are becoming more popular in the lasts years...Why?...Because virals are more amaterurs? Because Virals try to be funnier?...

For the new Seat IBIZA Ad... I prefer viral than spot, What do you think?

Spot tv
http://www.youtube.com/watch?v=vxL2dk5e3T8

Viral
http://www.youtube.com/watch?v=GlZF6OdSJjY

another curious case was Guitar heroe http://www.youtube.com/watch?v=w-MOXn-s7xQ ...Can you remeber more cases like this?

Buffer



Submitted by kamari on 23. November 2009 - 13:28.
kamari's picture

The word "Viral" needs to die. It doesn't mean the same thing to any two people in advertising.

Submitted by dabitch on 7. April 2009 - 15:28.
dabitch's picture

Not sure what the question is here? Do I prefer viral (films) to regular commercials? I prefer cinema ads. They be bombastic and high budget, but that's right, they're often sent around as viral (films), as well and even seen on TV - see the BIG ad for an example of that.

* I keep saying viral films because "viral" can by itself mean a site, a game, a whatnot and a widget.

Submitted by Neo on 6. April 2009 - 15:49.
Neo's picture

Virals more "amature" you say, and then you show off Jaron Albertins "Guitar hero Bike hero" advert created by Smuggler, one of the top ten best professional post houses in the world. Not sure I follow. Are you meaning to ask "is TV better than print" or something?

Check out the extensive list of credits of all the people who helped make that ad what it is here.

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