looking for frozen moment

Posted by arielkotzer on Apr 5 2004

Badland stuff

Did they or didn*t they?
I couldn't find any news on what happened in that suit, the only news I did find is unclear on if Sega was ever sued at all

Quote

eBusiness

Feb 8, 2002 610 AM PT

Nike sues Sega over basketball ad

Nike has a message for video game publisher Sega of America and its recent basketball ads Just don*t do it. The athletic shoes and clothing maker filed suit in federal court on Thursday against Sega and its advertising agency, Leagas Delaney, claiming its television ad featuring a shattering dunk shot was an unfair copy of an earlier Nike campaign starring basketball legend Michael Jordan.

Nike*s suit claims copyright infringement and unfair competition. The Beaverton, Ore.-based company is asking for an injunction barring the ad from further airplay, an order impounding copies of the ad, and either damages for the alleged infringement or a royalty on every copy of the game sold.

"Sega has seen Nike*s press release. However, to our knowledge, we have not yet received an official complaint from the company. Therefore, we cannot discuss this legal issue at this time," a representative for Sega said. A representative for San Francisco-based Leagas Delaney was not immediately available for comment.

Story Copyright © 2002 Reuters Limited. All rights reserved.

So... did they or didn*t they?

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ive been looking for this classic over the net for god knows how long - its a 30 sec spot for nike done by wieden+kennedy portland in 1998/9 (actually not sure, maybe 1996?) and directed by jonathan glazer.

the spot features michael jordan going for the winning point wjile the world holds its breath in slo motion.

who can lend this poor creative a lending hand?

Submitted by arielkotzer on 11. February 2004 - 10:32.

I don*t know if Clay has that Nike ad in the archive (it came out in 1996). But Nike did sue Sega becaue the company claimed Sega*s NBA 2K2 spot ripped off Jorden*s frozen moment commercial

http//ad-rag.com/2337.php

Submitted by Robblink on 11. February 2004 - 13:54.

Oh, what do you know...here*s the spot

http//www.jordanextreme.com/commercials3/commercials3.htm

Submitted by Robblink on 11. February 2004 - 14:16.

Wow!

How did that lawsuit go? I mean, who won? The homage is really apparant.

Submitted by Dabitch on 12. February 2004 - 4:49.

thanks for the help.

apropo homages - didnt 118 118 recently suffer the same ailment with their takeoff on honda*s cog? i think they actually got permission from honda.

Submitted by arielkotzer on 12. February 2004 - 14:40.

I think Nike won the lawsuit and then took the settlement money to open new sweatshops in Asia.....I think....(side note just kidding, I love Nike).

Submitted by Robblink on 12. February 2004 - 16:46.

@lordFredruk vem vågar gå den :)

deep.ed

Säljes Rymddräkt (!) - men den bilden ?? http://bit.ly/9E1fkG

Goodbye

@Gillinger Fast det kan du ju inte tolka utifrån det där? Vad är det som säger att @nolingo skulle låta bli att prata med kunderna?

deep.ed

@Gillinger Då läste du nog dåligt: tanken med kampanjen var att öka fansantalet. Långsiktiga närvaron att öka nyttan för fansen

deep.ed

@Gillinger På vilket sätt har de "kapat" den? Du väljer själv, du kan sluta vara fan när du fått mössan, du kan dölja statusuppdateringar

deep.ed

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deep.ed

Vamp = The equivalent in classical music is an ostinato. The equivalent in hip hop is the loop.

Goodbye

Comviq Friend Fiesta http://ff.im/hMycj

deep.ed

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deep.ed

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deep.ed

@Ferders What will you cut me with? You FURIOUSLY posh accent?

adlandsuit

Doritos kampanyasını daha önce eleştirmiştim, şimdi ise alkış zamanı. Seçilen lezzetlere bloggerları danışman... [pic] http://ff.im/-hMtfR

Olcayto

And last but not least, #ff @daveknockles. The man's a fucking legend. (I definitely didn't forget about him. No.)

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adlandsuit

@tessolofsson Tack snälla!

Ulrika Good

@AnnaSerner sen var det kanske inte specifikt just den länken som hon hänvisade till? Men lite underligt var det.

deep.ed

Right. To the recording studio to drink tea, eat bacon, and nod sagely. Fuck yeah.

adlandsuit

@Jackster69 Much, ta. There comes a point where one man can vomit no more; no matter how hard he fucking tries.

adlandsuit

@TomGriffola I am willing to bet REAL MONEY on you being more street/urban than @Ferders. Howard from Take That is more urban than @Ferders.

adlandsuit

@Eulogy_Helen Done - thanks for the tip!

adlandsuit

If you're having your hard-drive professionally cleaned in the next few weeks anyway, you may as well #ff @Matt_Muir

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If you want to laugh AND dance like a motherfucker, an #ff @Ferders, @HenryGreenwood, @JessGreenwood is the way forward.

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adlandsuit

An important #ff for @Elika - one day soon you'll have to pay to read her words. Make the most of it while she's still giving them away.

adlandsuit

First #ff is for @hollowlegs, @meemalee, @chrispople and @tehbus, because food-bloggers are fucking ace.

adlandsuit

Bir süreliğine daha az friendfeed, daha çok twitter, daha da çok reader, en çok blog... Evet böyle yapayım.

Olcayto

@johnpatricwoods Started that article on angst John, it looks good but i think I need to print it out, it's too long to read online.

dave trott

@joakimlindstrom Lycka till :)

deep.ed

@MidnattKowboj Helt rätt! Så hejar min femtonårige son hela tiden. Fast ironiskt då. :)

Ulrika Good

@hagnas Fredag?! ;)

access

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rrhobbs

#ShootOnline: Editor's Note: Coming Monday March 22. The SHOOT Spring Edition Directors Series >e.dition: SHOOTonline... http://kl.am/9131

rrhobbs

Tänkte ni på när fjortis "hej-hej":et i lätt falsett dök upp för några år sedan? Total dominans sedan dess.

Ulrika Good

@dropbuddha Give a shit? I can watch Boston WHENEVER I WANT.

adlandsuit

@jeremypkent Thank you kindly for the #ff.

adlandsuit

@nollpunkt Ungefär så. Och så blir det inte så socialt ändå.

Ulrika Good

Är det inte konstigt med de som tycker de är jättesociala för det hälsar på alla, med de gör det med ett "hej, hej" med whatevever-tonfall.

Ulrika Good

#locationscout.us'd: Links for 2010-03-18 [del.icio.us]: Todd Winters Photography #photographers ####################... http://kl.am/90Vk

rrhobbs

looking for frozen moment

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