They were ads that McCann-Erickson India was hoping would win them some international awards. Instead, they have now snowballed into an international controversy.
The ads featured a man dragging offensive images and racist words associated with the gay (f***ot), the African-American (n***er) and the South Asian (P**i) communities, which appeared once each on December 26, 27 and 28, 2007, in the Free Press Journal. Read more at India times
Update from Dab in comments: Interpublic apologizes for fake Hanes ads created by rogue employees at McCann India without knowledge of client or agency. Individuals responsible no longer with McCann – Updated 4.21 + Images added.