New Diamond Shreddies Cereal

Adland: 

This had me fooled for a second. It is a subtle joke.

New Diamond Shreddies Cereal

London, Ontario, Canada

Comments (19)

  • adlib's picture
    adlib

    Made with real diamonds. Mmmm.

    Feb 09, 2008
  • Dabitch's picture
    Dabitch

    HA HA HA HA.. That's actually a great ad.

    Feb 09, 2008
  • RLDavies's picture
    RLDavies

    REALLY crunchy... but hard on the teeth.

    Feb 12, 2008
  • Allan1's picture
    Allan1

    Well, if the diamonds are fine ground themselves, they make an excellent polisher.

    Crunchy, but look at that SHINE!

    Allan...
    "Remember, no matter where you go... There you are." (Buckaroo Banzai).
    "Hey, barkeep, 2 Rock Over Hip-Hops and 1 Bach Over Vivaldi with ice."

    Feb 12, 2008
  • TDD's picture
    TDD

    I just discovered more on this:

    Diamond Shreddies cereal.

    Think that we can't make 100% whole grain wheat Shreddies cereal even better?

    Well, we just did!

    Introducing new Diamond Shreddies cereal.

    Recent advances in cereal technology have allowed us to take Shreddies cereal to a whole new level of geometric superiority. One taste and you'll wonder how you've been so square for so long. Welcome to the 45th degree. Welcome to Diamond Shreddies country

    "Happiness is overrated."

    Feb 24, 2008
  • Dabitch's picture
    Dabitch

    They've always been square. Hold a square at an angle (45 degrees in fact) and TA-DAH, Diamond Shreddies! Nothing has changed.

    Feb 27, 2008
  • Wendall's picture
    Wendall

    Ah, now I get it! I guess I was looking into it too much.

    Feb 27, 2008
  • TDD's picture
    TDD

    They now have added to the billboard to explain it. Wendall, you probably aren't alone. ;-)

    Mar 07, 2008
  • Dabitch's picture
    Dabitch

    Aw poo. I thought they should smile and carry on. It was funny!

    Mar 07, 2008
  • adlib's picture
    adlib

    Yeah, that was the funny part, that people didn't always get it. I like feeling smug.

    Mar 18, 2008
  • RLDavies's picture
    RLDavies

    It took me an embarrassingly long time to get it, but you're right, that's half the fun.

    Mar 18, 2008
  • TDD's picture
    TDD

    Well, maybe they didn't 'explain it'. :)

    I'll snap a shot of the new billboard and post it. Or you can view the commercials (I don't watch TV, but I presume those are running on TV) The billboard is exactly like the board in the commercials (The one the guy uncovers) excepts it has "(boring) " under the word "Old" and "(Exciting)" under the word "New". Link to videos

    < >

    Old New
    (Boring) (Exciting)

    Mar 26, 2008
  • Dabitch's picture
    Dabitch

    Fake focus group. Or rather real. Or we're just mocking people in general here.

    Apr 18, 2008
  • TDD's picture
    TDD

    This is what I was able to dig up:

    The focus groups are partly real. The people participating are not actors, and their reactions are not scripted; however, the 'researcher' is Kerry Griffin, a Toronto based improv. comedian.

    Advertising Agency: Ogilvy Toronto, Canada
    Creative Director: Nancy Vonk
    Art Director / ACD: Ivan Pols
    Art Director / ACD: Tim Piper
    Copywriter: Hunter Somerville
    Photographer: Robyn Vickers
    Published: 2007

    Apr 19, 2008
  • RLDavies's picture
    RLDavies

    The TV commercial seems a bit heavy-handed, but I still get a chuckle out of the idea.

    In the UK, our Shreddies are hand-knitted, you know: Knitted by Nanas

    Apr 21, 2008
  • TDD's picture
    TDD

    I find the commercials very funny. Maybe it's a Canadian humour thing. ;-)

    Apr 22, 2008
  • horizon's picture
    horizon

    t did take me a while to get it too. Even for us who are supposed to be ad saavy took a while to get it... wonder how many people out there actually understand the billboard!

    Apr 28, 2008
  • meketrefe's picture
    meketrefe

    this is probably the dumbest thing i have ever heard of

    May 02, 2008

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