An Open Letter To The CA Ad Annual Judges

Dear CA Ad Annual Judges,



Please stop giving all the radio awards to Budweiser*s "Real Men of Genius" campaign. It*s a great campaign. No doubt. I am always happy to hear a new one, for sure. But what are we supposed to be rewarding here? Coming up with funny scenarios, which anyone can do, or creating a new and unique campaign? Because now, years later, you*re done rewarding the idea. With the current formula, any writer in the country could add to this campaign. And it*ll be good. And we*ll all laugh. But enough is enough. We can stop stroking these guys.

It's one of the funniest long lasting radio campaigns, ever. But yes, it's been done now.

case in point:
http://adland.tv/radio/bud-light-radio-american-and-british-heroes-geniu...