Please sniff better for scam.
Don't be too fast to award any double page spreads for toys. We all know 90% of them are fake.
Also, ignore the very been-done ideas like the 'bend over' and pick it up trick for gay clubs, or the piercing studios, or the sex/torture/drug museums, etc. Or huge production values for the 'local anything.' Spend more than a fraction of a second and look at the real IDEAS in the shows. Reward the new ways of thinking, the really UNIQUE. Give us something to aspire to and wish we'd done rather than mutter under our breath.
I know it's hard. You're tired, and you're probably a wee bit hungover. But awarding scam hurts the rest of us who work on real briefs for real clients in the real world. The scam winners end up surfing their lies throughout their career and into higher paying jobs, and--if we're really unlucky--may even become our bosses.
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The Gillette's of the world will put you in their box and you come out programmed to create more ways to insult the intelligent. You will learn to put the desired response as a reaction from one of the actors...in this quicksand you will drown...unless you do something else that will never be legit ...doesn't fit strategy...branding...brand footprint crap. But for a brief moment the idea lets you know that you are alive...if that is a scam well I choose that versus death by boredom.
Sorry to come in this late but then why not just come up with ideas randomly? Or take up a hobby to avoid boredom? Basically we are justifying cheating. Simple.
I see it more as a failure of the system to produce account executives who can 'sell' ideas rather than spewing inane jargon and sucking up to clients.
If AEs sold ideas the question of scam ads would not arise.
The Gillette's of the world will put you in their box and you come out programmed to create more ways to insult the intelligent. You will learn to put the desired response as a reaction from one of the actors...in this quicksand you will drown...unless you do something else that will never be legit ...doesn't fit strategy...branding...brand footprint crap. But for a brief moment the idea lets you know that you are alive...if that is a scam well I choose that versus death by boredom.
"But awarding scam hurts the rest of us who work on real briefs for real clients in the real world. The scam winners end up surfing their lies throughout their career and into higher paying jobs, and--if we're really unlucky--may even become our bosses.
"
Not everyone is lucky enough to work in an agency where projects might have a chance to win awards,
If you're in a crap agency, producing crap work for crap clients it might be the only way to get work you're happy with produced and even have a remote chance to win an award.
I think of it more as a sign of ambition
Advertising awards are the Catwalks of Advertising. Stop moaning about scam ads. What does it matter A good idea is a good idea.
btw - I heard a rumor that the Grand Prix poster winner was a hoax.
Anyone else hear that?
Basically, you're telling the jurors not to be hungover.. right?
On the nasty gossip side of it all, Resume has an interview/article with a former juror where he reports that the jury in Cannes is bribed
Hoaxes are wrong. It's an advertising festival, not a nice idea festival.
But I'm not sure advertising festivals are still necessary. I doubt it. It's a money making industry in itself and doesn't do the advertising world any good. Whether you'll produce award winning stuff is usually only for 10% dependant on your creative talent. So it's a bit strange to judge creatives by awards. You can only judge them by the ideas the come up with in the day to day work situation. But that's not what happens Win a biggie and make money. That's rather short sighted.