Origin of BMW Ad

Posted by marcw on 13. April 2005 - 22:40

By the way, it came in a girl-version too apparantly. Equal oppertunity. Maybe you should tell that to the website about ads that demean women where you first found the guy-version? smile

Submitted by marcw on 17. March 2005 - 15:30.

Fantastic!!! Thank you so much. You are worthy.

Marcw wink

Submitted by dabitch on 17. March 2005 - 10:00.

Haha! My ad-mushy mind gets at least some details correct, it was in the 2002 LEAF awards that I saw this ad!

It won the Bronze FigLeaf in the transport and tourism category.

Agency D*Adda, Lorenzini, Vigorelli, BBDO, Milan - Italy

Advertiser BMW Italia

Product Vehicles

Ad "Man"

Photographer Sesse Lind

Headline The ultimate attraction

Submitted by marcw on 16. March 2005 - 22:46.

First, spotted on a website showing ads that demean women. Did not bookmark and can*t get back to that site again. I know how the mush brain thing goes...I get whole days like that

rolleyes ! I am most concerned that the ad is real and that it can be credited. I have a jpeg image that I copied from the original site. I*d appreciate if you do recall where and when you may have seen it.

Cheers.

Submitted by dabitch on 16. March 2005 - 20:22.

So sorry.. That annual was still here so I just went through it and I couldn*t find that ad in there. I just assumed it was in that annual since it*s the one I have been drooling my way through most recently (Monday) and the image you describe is so fresh in my mind I really thought I saw it in there. I guess I might have seen it in a recent Luerzers archive instead.. See, I*m pretty sure I saw all this "on paper"and not on a website. smile Also I*ve seen it very recently, like tis week or last week. Then again my brain is one big admush these days... wink

Where did you see it by the way? Link?

Submitted by marcw on 16. March 2005 - 20:07.

Thank you. It is a BMW ad. Any information would be great. I am hoping to use it in a book and I need the credits, etc. Cheers.

Submitted by dabitch on 16. March 2005 - 19:56.

It*s a real ad, you can probably find it in the Communication Arts annual 2002.

I*ll check later when I get back to the office where said annual is, then I can tell you credits/country of origin and all that.

The man is looking at a magazine which is folded open to a picture of a sleek car (forget the brand). The magazine is on the womans face.

Submitted by marcw on 16. March 2005 - 19:45.

I found a BMW ad with a young male on top of a woman in bed. The young man is looking at the woamn and instead of her face sees an image of a BMW. The tag line is *The Ultimate Attraction*. Does anyone know if this is a real ad and anything about it*s origins? It was originally found on a website that showed ads demeaning to women. Any help would be appreciated.

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