Overused ideas

caffeinegoddess's picture
Posted by caffeinegoddess on 24. March 2007 - 6:37

>>how about references to evolution and how (and why) man has "clawed his way to the top of the food chain."
>>
>>and miller high-life voice-over rip-offs.
>>
>>overused? How about no less than 10 packages on a recent shopping trip, "New Look Same Great _________"
>>
>>

Evolution ! New Design. Same product.

Recent Kent campign in Bulgaria.

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Submitted by caffeinegoddess on 10. October 2003 - 15:34.
caffeinegoddess's picture

There*s a bunch of ideas or vehicles for the idea that have been way used again and again.

Thought it would be fun to see how many we can come up with.



I*ll start with a few.



1. Wo/Man on the street interviews

2. Product is so amazing it makes bizzare things happen

3. Product is so amazing that people are awestruck by it and don*t notice bizzare things happening around them.

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