ricola

kidsleepy's picture

it*s kind of a strange thinng to cross promote. phones and cinnamon buns??



that whole campagin is very odd-- with the x-files-esque guy.



but i don*t know how the borrowed interest of the doughboy helps the sprint brand at all--still it*s kooky and that*s better than nothing i guess.


has anyone seen this commercial for ricola immunue-system boosting cough drops?



it*s the one where a man slighty clears his throat and the ricola people (they*re swiss, kyou now-- you can tell because they have those floor length horns and one is dressed like a swiss miss) appear and show him a basket of ricola. he proceeds to take one, and then starts to walk down the street, where a woman throws a t.v. on his head, but it bounces off, and the man smiles like *huzzah! i am the shit!*



cause, uh, see-- it boosted his immunity.



Huh? confused



*Bwahahahahahahahhahahahaha .. ha.. hahaha... HAhaHAha.. haHAha... ha.. *ow*



No yer kiddin*? I gotta find that ad for the archive. US aired?

Oh yeah, US-aired.



It*s a shame... those Ricola spots have the feel that the team got shafted somewhere in the approval process. They have such potential (c*mon, you*re on the train and this wacky crew - including a guy in a mountain suit - show up and offer you a cough drop) but suddenly fall flat.



Sometimes I think it*s the music. But I don*t know...

They have that same feel as the Mentos commericals. Kitsch baby, yeah!





_________________

<a href="http//www.j-b-g.com">My Portfolio-ads done by a copywriter hooked on caffeine</a>

i see the kitsch but not the post-modern self-conscious irony or something, of mentos*s. and it doesn*t have the weird sounding v/o.



ricola looks like they gave some uber-stupid a bunch of l.s.d. and then said *now go create.*



if interested/ they proudly display the quicktime commercial on ricolausa.com ( i think that*s what it is)

i can*t watch it for fear of having another rage fit.





>>They have that same feel as the Mentos commericals. Kitch baby, yeah!

>>





mmm... THAT*S it! It*s like they got caught with a leg on each side of the line and can*t decide. The spots start off quirky but end like Mentos. If it*s a marriage of the two, it*s an awkward one and jarring... to me, anyway.



They should just go all out and poke a little fun at the Mentos kitsch (unless they are and it*s too subtle for me).

If it*s immunity boosting they*re trying to pitch, maybe they should have the Swiss UN delegation killing people.



Hey, i*m just kidding!! grin



Ok, maybe the swiss delegation just doesn*t pay their parking tickets...

Just watched that commercial at ricolausa.com - and holymoly that was bad. The swiss wanderer, Heidi and Mt. Blanc hang around a corner giving out candies and then that whole telly-falls-on-head thing. It*s mentos bad. Mentos was never anything but bad.



(I don*t think Mentos old campaign was ever post-modern irony of any kind, just crap. Unless you*re talking about the newer mentos stuff with the sheep who chew mentos and ride lawnmowers as if they were Harleys. hahaha, sheep, geddit? Punters=sheep. But hey, it could be just me who doesn*t *get* the old mentos, Foo fighters spoof of Mentos was great tho, IMHO grin )



_________________

dab for short.

I caught the tv spot again last night and by god, I do think the music is a big problem. And, maybe they*re trying to do too much. Costumed folk and physical comedy all in one spot can get a little heavy handed... although, different music could mean a world of difference.

yeah the subtle nuances are many too...for instances, the woman who just before she throws the t.v. says something with a fake accent.



it*s a monument to something...



but i*ve obsessed enough about it. i*m in search of a new bad commercial to rally against.



any ideas???


>>

>>but i*ve obsessed enough about it. i*m in search of a new bad commercial to rally against.

>>

>>any ideas???



Is it just here, in my market in the states, or has anyone else seen the "Cable Works! Get Your Ads Worth!" spots?

Those drive me up the wall. Thought of it too late and probably too obscure to go into the 2003 Hall of Shame.



The sick part is, I think they work.

i remember seeing those cable t.v. ones. "you*ll get your ad*s worth."



i don*t know if they were still showing them or not. i thought that was two years ago but maybe not.



i saw a great one today for "green light," which is one of those (probably) fly-by-night loan consildation if-you-put-your-house-up-as-collateral companies.there*s no premise-- it*s just a do you want to get loan money? with people answering yes!



except the people answering yes are actually singing it, because you see, they*re like in some gospel chior for people with high debt.



at least they let the announcer do the hard sell instead of singing it.



i can*t watch it any more or my head will explode.











evil

There are a lot of bad ads out there. Some ads are so bad they are funny tho.



Example, a horrid <!-- BBCode Start -->horrid<!-- BBCode End --> ad for wasa crispt bread show the wife eating a crispbread sandwich in the morn, the hubby enters the kitchen and teasingly wants a bite, she just hands him the packet of bread with a *nuh-uh make your own* look.

So far so good, everything is normal and their outfits, kitchen and general style is perfectly hateful. yeay.



anywyay, then the wife skips out to her car and discovers a flat tire. "when you eat Wasa you find that you can take everything in stride blahblah blah" as the wife now pops on her helmet and bikes off to work instead.



My reaction every time I see this ad is Look out! There*s some tire-slashing murderer hiding in the bushes!



My Significant Others reaction What a stilly woman, she drove all the way home with a flat tire.



I tend to hate idea-less stuff. Kinda like the Target (drums) ad recently. I don*t get that. At least the cheesy Wasa ad is trying to convey their little idea of *you are what you eat*. It*s a fine tagline, and there*s been commercials that were much much better, it*s just here in Denmark they have to appeal to eh, everyone and make pathetic lame shite. At least it*s a good laugh, sometimes. But too many Wasa/Ajax/insert crap here and I start to scream.

yeah i hear you. bad ideas abound, much more common than good ones.



funny-- where i thought you were going with wasa by the way-- i thought oyu were oging ot tell me when the man got the *uh=uh, get your own* from his wife, he went out and slashed her tires.



now THAT would be funny. grin



I just uploaded the Ricola commercial in question



<!-- BBCode auto-link start -->http//ad-rag.com/107557.php<!-- BBCode auto-link end -->

grin Great! Glad you got it so I can go rate it down.. <!-- BBCode Start -->down ...<!-- BBCode End --> down.... wink

lol



Last night I saw a very odd ad. It was for Sprint wireless with the dude in the trenchcoat. But, the odd part of it was that it also had another well known brand icon from a totally different product category as well.



Sprint spokesdude is at a table talking to a man and woman. She is talking about how she told her husband to pick up her uncle who was short and round or something like that. The husband had never met the uncle so he picked up the Pilsbury Doughboy. HUH?? The ad is for Sprint*s picture phones, so the woman says she wishes that her photo phone wasn*t so complicated to use, etc, and the spokesdude tells her about Sprint phones, blah blah blah. At the end the Sprint dude asks the Doughboy if he can poke at his belly. And the Doughboy says something to the efffect of "sure, everyone else does it."



Anyways, as I watched the ad in semi-disbelief, I was trying to figure out the connection between a cell phone company/service provider and baked goods. This has to be one of the most random cross promo sorts of ads I think I*ve seen. It*s just sooooooo odd. confused



_________________

<a href="http//www.j-b-g.com">My Portfolio-ads done by a copywriter hooked on caffeine</a>

Yeah, I thought that commercial was funny, too. Looks like ad agencies and advertisers are being more open for kooky cross promotions now.



<!-- BBCode auto-link start -->http//ad-rag.com/107438.php<!-- BBCode auto-link end -->