I*m w. you brand sherpa. I was actually entertained by the Toyota spot. Call it art imitating art or whatever, but I liked it quite a bit. Sorry all.

Call me a hack, but I think a spoof of a timely show makes great sense.

It grabs the attention of the audience--people love spoofs, cover songs, etc.

And if you*re the first to do it, you can establish that you have your finger on the pulse. If you*re getting sloppy seconds, it does the opposite.



Of couse, that said, it sure as hell better sell. The BK spoofs ties to the ownable USP of the brand customizability. That works for me.



The Toyota one is entertaining, I think, but it doesn*t sell for me. Maybe it should have spoofed from a different category (less car on car action). Like the Honda dog show spot--funny.



In the AIDA communications model, a spoof does a good job on the first two. I think it poses a bigger challenge for the second two.



Back to my hacking...

Yeah, I agree. The whole "Lets spoof this or that" happenes often in brainstorming sessions but it seldom sticks. Some spoof are just mad (IMHO) where the thing spoofed is

other advertising

-- that*s great to hang on the wall of the agency but c*mon does every Tom Dick and Harriett know their ad-history? Do real people give a damn?



(examples

Spoofing the Milk Mustache

http//adland.tv/503.php

Homage to the VW snowplow advert

http//adland.tv/600.php

)



Although "real people" do make their own spoofs, of ads and movie posters and things they like to make fun of, so I suppose it is an easy joke to pull, and fun since everyone does it sometimes.



Personally things that aren*t on TV or in the movies but is in the punters life, such as quirks when commuting on the cities trains, how traffic acts and things like that are a much more ripe ground to find "common ground" in when communicating to a small group of (local) people. Then again, I never did get a brief that basically spelled out "you are talking to X-target group who watches a lot of that "Pimp my ride" shite", my target net always had to be thrown a lot wider than that (think coffee, cars, beers and soda-pops which tends to have a much bigger age-range). Maybe this is the right thing for the average german BK target, a younger crew of guys who munch on burgers late at night, and surf the net I suspect. It just might be.

I*m more amazed about creatives pulling of spoofs. I*ve never stumbled on a brief where I felt that a spoof would be okay...

Yeah, sadly nobody commented on that when we posted it as news



Pimp My Burger - BK Germany Friday, March 04

http//adland.tv/118882.php

which was a bummer because I was wondering what people thought of it. I thought it was kinda funny, but waaaay too long - perhaps I*m not the most patient person on earth but I really wanted to hit fast forward all the time. Well executed though, right down to the tune and casting.

An even more ridiculous take on Pimp my Ride

http//www.pimpmyburger.com

( ad is here by the way

http//adland.tv/112969.php

)



Agreed, I was thinking exactly like Caff, what the hell? Did they just put a Toyota body lookalike on some old ford?



Also, toyotas don*t look cool man. At least add some furry dice and flames on the sides.

It*s awful. The first thing I thought was are they saying that they just made the outside look nice and the inside is the same as a crappy old car? Doubtful that is their intention, but well, it*s one way it could be taken.

Xzibit needs to put a cap in dey ass.



This is the height of uncoolio!



lol