I*ve recently seen a Porshe or BMW one

where the bass/treble are adjusted for

the exhaust and engine sound of the

car as it*s rolling

grin

Yeap. The advertiser is Daewoo, the car is Leganza, I can*t recall the agency. Anyway, I find this concept more compelling while the car is moving, the supposed viewer adjusts the colour, the contrast, the brightness and finally the volume. At loud, the only noise is a frog*s croaking and not the car*s engine.

My guess is the commercial won the Cannes in 98 - I mean before the TV12 ads appeared.

another use of the tv adjustments - Huggies diapers.

Aaaah.. maybe I can get their reel.... razz

PJ DDB did use that device in their TV12 campaignbut it has been used a lot I*ve noticed. They may not have even been the first. Though I could be mistaken on that point. Wish I could cite others, but I can*t.

Quoting an entire message without replying isn*t really that helpful.

User tricky just submitted this

\"wanted to add another one to your badland list - you lot will have to do the fine searching, but here*s the lead.

Palmer Jarvis DDB in Vancouver have an award winning print and outdoor campaign for a TV Station called TV12. The ads ran in 98-00 and appeared in CA/won awards in North America. The campaign uses a visual of a popular show on the station (like Seinfeld) with a graphic bar at the bottom of the ad which parodies the volume bar that would appear on the TV screen if you were changing the volume. (more difficult that I thought to describe..never mind)

the exact same visual device was used in a car commercial that won a bronze or silver lion at Cannes in 98 or 99. I think the car ad may have been French.

that*s all I can do \"

Anyone out there know of these two ads?