What the hell is this? Brand suicide?


What the hell is this? Brand suicide?


Someone just emailed me this "Hover" car ad, what the hell...? The torn middle suggests that the ad is real but would anyone really run an ad like this? Scam or portfolio piece, what do you think?


Hahaha, elephant as roadkill.

Sorry, is that not supposed to be funny?

Easy to understand. Presumably the car is sturdy enought to run over baby elephants without missing a beat.


Where did it run?

Sorry but I don't know. It was just forwarded to me without credits. At first I wasn't even sure that it was a real ad.

I love your bio Argantil: "I've been around here for ages. I think my feet have grown into the floor." For that I will buddy you with the new buddy dohickie. Not sure what it does other than connects our profiles.

I'm a bit confused by this ad.

First off, it does not appear to be a BABY elephant, otherwise it wouldn't have tusks (or certainly not that size). Secondly, one of the tusks is broken.

Also, there appears to be the tracks of the vehicle (on the right-hand page, near the insert of the car). They seem to either just stop there, or begin there.

Finally (I just know you've been waiting for this), is anybody aware of any car company or vehicle brand called "Hover"? If you try to google for Hover car, you'll get all sorts of references to either hovercraft (which must be full of eels by now :-)), or to Science Fictional hover cars. I even tried "The strongest 4X4 in its environment" tagline - got nothing.

Does any of this sound like a parody/homage to Land Rover?


The elephant and the Hover charged each other, collided, and the elephant lost? The scene is after the collision, perhaps? I'm just guessing from reading the small print at the bottom of the ad.

Now, who can tell me which sex of elephant has tusks? ;)

I think Allan1 is right, this is probably some students Rover homage. Also note that the elephant is illustrated. Probably a portfolio piece.

"One morning I shot an elephant in my pajamas. How he got in my pajamas, I don't know. *

Then we tried to remove the tusks. The tusks. That's not so easy to say. Tusks.

You try it some time. As I say, we tried to remove the tusks. But they were embedded so firmly we couldn't budge them.

Of course, in Alabama the Tuscaloosa, but that is entirely ir-elephant to what I was talking about."

Groucho, as Captain Spaulding, "Animal Crackers"


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