Completely a random thought, but I have to share... What if the ad creatives who worked on these are so arrogant that they assumed most regular people would never have viewed anything as *high-brow* as the source material? I know an awful lot of things are assumed about the average cultural and intelligence level of target audiences, without considering who might see it who is NOT the target. kidsleepy - My question is whether your every day people type of friends are really the type to eat BK burgers?