I think it's a great tag line. It gets the consumer to think about the taste of the beer as well as how refreshingly cold it is. To pick on that is going a little too deep into the meaning and you might as well point out all of the scientific inaccuracies of the cooors light ad campaign. For instance, a beach freezing over because someone opened a bottle. You have to keep in mind, it's an ad, not a nobel prize winning scientific discovery. Also, before slamming others on what they did and didn't learn in class, make sure your grammar is correct. "That's be like saying "Coors. Looks wet". It's That'd be, not That's be. One more thing, with the condensation often shown on the outside of the bottle, it DOES look wet.