I'm not the legal geeks you two are, but this seems to be a pretty clear cut case of what we call Renommésnyltning. 'Marketing communication should not make unjustifiable use of the name, initials, logo and / or trademarks of another firm, company or institution. Marketing communication should not be designed so that the good reputation (goodwill) is associated with other companies, organizations, individuals or institutions name, or tradenames of exclusivity in general, be used in an improper manner. The same is true in terms of use, without prior consent of the reputation earned by other campaigns.' That was a Google translate of article 15 in the ICC rules. Seems like it fits perfectly in the "It gets better" case.