This is a staggeringly brilliant piece of creative! An absolute classic, breakthrough ad. I love the concept, the casting is perfect and the talent's delivery rocks. I love the little nuances like the tongs used to grab a bunch of 'rubberbands'. Who thought that up? I love it. Very few ads connect with me like this one did. And on top of it all, I guarantee I'd recall the brand and have a very favourable impression. Nicely done!