History
- Member for
- 13 years 11 weeks
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As a guerrilla in an industry of giants, I am often critical of the big guys. I have to give Bacardi some props for being a better marketer than Allied Domecq. However, I think this ad is silly. I spent some years in the beer business and hated the frat boy advertising that rendered women as little but sex objects. Bacardi can and should do better than this. Kenon the post: Suckers come to Bacardi.
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I worked for the makers of Tanqueray during the days of Mr. Jenkins. There are several reasons why Jenkins was discontinued. The biggest reason was that 30% to 40% of Tanqueray volume is consumed by African-Americans. Jenkins was considered irrelevant to this audience so a tailored ethnic campaign followed. However, African-Americans also see "general" advertising and don't like advertising that is not shown on a large scale or part of a global brand effort. I worked on Hennessy and we did not segment creative by ethnicity which was a much better approach. Ken www.energyvodka.comon the post: Do you care who Brock Savage is?
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Chad, After reading this, I realize that we need to work together at some point. I not only like your work but share your philosophy of marketing. There is too much crap out there giving advertising a bad name. To me, the thing that really seperates the good from the bad is passion and veracity. There is too much work out there without a genuine reason for being. Talk soon.on the post: Spotlight on 86 the onions - "86ed the rest" - Part Two
