brenthahn's picture

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Radio
Print, billboards, press ads, ambient
Commercials
amazon

History

Member for
13 years 7 weeks
  • brenthahn said:
    Consumers engaged in conversation: "I don't get it." "There's nothing to get."
    Posted: 4 years 36 weeks ago
  • brenthahn said:
    But they give you an entire uniform! Most places, you just get badly-made briefs.
    Posted: 4 years 47 weeks ago
  • brenthahn said:
    Gut instinct? Not to get all forensic on ya, but in addition to the other questions I raised, the edges and corners of both the buildings and the billboard are amazingly crispy-straight, even when you zoom way, way in on the jpg. And all the shadow-lines in the entire photo should be parallel, possibly excepting the shadow under the balcony in the billboard, ('cause it's supposedly a photo while everything else is "real." ) Instead, the shadows on the beige building on the left are obviously more vertical than the shadows on both the tall blue-gray building and the billboard. On the other hand, I'm just a radio guy -- what the hell do I know?
    Posted: 4 years 47 weeks ago
  • brenthahn said:
    Pretty cool idea! For awards entries, do they mind if you Photoshop the "real" sky to match the ad? Do kids in Mumbai look like that? Didn't anyone freak when their balcony got covered up by a billboard? Is this just a pretty cool idea, or an actual execution?
    Posted: 4 years 48 weeks ago
  • brenthahn said:
    Thanks for reminding me; I also don't mind sentences ending with a preposition.
    Posted: 5 years 2 weeks ago
  • brenthahn said:
    No, what I really meant to say is exactly what I said. In the case of the LG ad, should the copy read (in all caps) "THE HOT NEW SERIES OF TVS?" What the hell is a TVS? They had four choices: TVS, TVs, TV'S, or TV's. I think they made the right choice.
    Posted: 5 years 2 weeks ago
  • brenthahn said:
    Sometimes the rules get in the way of clarity. In the case of abbreviations, I think the apostrophe makes it more clear that the abbreviation doesn't include the 's.' For that matter, I'm also fine with split infinitives. Get bent, Bob.
    Posted: 5 years 2 weeks ago
  • brenthahn said:
    Notre Dame High School, Sherman Oaks CA ATTN: Admissions (I have an eighth-grader whose GPA is merely in the high 3's, and he plays neither football nor the sousaphone).
    Posted: 5 years 4 weeks ago
  • brenthahn said:
    My predictions: 1. ABC will sell the first one cheap. 2. The first advertiser will be someone who’s comfortable with risk. 3. The first advertiser will also have a marketing department with relatively few Layers of Approval. 4. The first advertiser will be able grasp the concept that their spot must integrate seamlessly into the rest of the Kimmel show. 5. ABC and especially Kimmel himself will encourage #4 by insisting on being a “creative partner” in the spot. And owning the content, as it’s part of the show. 6. The first spot will be a success. It will get lots of hits on YouTube. It will get mentioned in the New York Times. It will actually be funny. 7. Madison Ave. will sprout wood. 8. ABC will sell the next ones for not so cheap. 9. As a tradeoff for the bigger bucks, ABC and Kimmel won’t meddle with the content. 10. The quality of the spots will drop like a rock. 11. Viewers (who are watching on DVR to begin with) will fast-forward. 12. Advertisers will remember there’s an upside to frequency, especially if your ad is an unentertaining turd. 13. Game over.
    Posted: 5 years 5 weeks ago
  • brenthahn said:
    I'm in a bus shelter 'cause I can't afford to drive. Free food behind a piece of plastic. No brainer.
    Posted: 5 years 5 weeks ago

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