A valid comment. As you know, there are a number of different types of people on the street. Most of the homeless we have come in contact with, or stories that have come back from the 200 photographers who are currently involved, say that they welcome the idea. Not hearing your name for years at a time strips you of your identity and dignity. Many simply want to be treated with respect and acknowledged as human beings. For them, this project helps do that for them. That is the WIIFM. It gives the individual a voice instead of an orgazination running PSAs that only make people feel guilty and turn away. While it wasn't our intention, and could actually be seen as a negative effect (encouraging panhandling), a few have even reported earning more money with the signs. Everyone knows homelessness is not something that will be solved overnight. This idea is a slow burner. If by learning one person's name changes a another person's perception of the homeless enough to get involved and help one person off the street, then I believe the project is a success. Of course, we're aiming a little higher by trying to give the press a story and a platform for solutions. Cheers. Chad