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Wow. I almost cried reading your description of it. Sounds powerful.
what does everybody think of the "Fat Tire Beer" spots that Jake Scott shot?
Ah yes, Hallmark. A couple of years ago in my old agency we were doing the pizzas and beers thing and watching one of the international reels, (maybe Shots, maybe some awards reel) and an ad came...
everyone hates it. i didn't mind it. puns galore, but it's over the top with it all, and i was amused. but, having never won a grand anything or even a gold anything or best-in-show anything myself...