Primary tabs

CopyWhore's picture

Recent comments

I can't quite decide if these are great or if I'm miffed at having been fooled into reading the copy....But I guess the humorous twists in the copy sort of redeem the ruse.
Come on, people. Lighten up! This is totally in brand character. The whole point of Axe is that when you use it, you get laid. In this case, they've found a clever way to emphasize -- once again --...
Hey, I just call it like I see it. I've worked in this bloody business long enough to spot what seems plausible and what seems like, well...onanism...(or, masturbation, for lack of a better word.)...
Yeah, but anyone with even a scintilla of brain matter could have worked out the ads were fake...they look like friggin' student work. At best.
This just proves my original point that the campaign has no strategic relevance whatsoever to the product. Anyone who's ever dabbled in this category could plainly see the ads were bogus and that no...
Shocking?! Try Shockingly banal. As someone who used to work on this account, I can tell you there are so many better ways to dramatize the product benefit in a way that's both relevant and credible...