I think you are missing the point of this gomoney campaign that makes it unique and "outrageous". Gogorilla Media is getting lot's of money (a reported million dollars) of singles into circulation at upscale Bars and Restaurants in NY & LA. This comes from their press release . " will place sleek "Traffic" stickers on the face of dollar bills and deliver them to upscale bars, restaurants and nightclubs throughout Los Angeles and New York. The bills will then be circulated by bartenders to their patrons as change for purchase" I think it will reach people when they are not expecting (and maybe not wanting) to be reached by an advertising message and there by create a buzz. The pass along rate has got to be very high also. Look at all the press it is generating for USA at no cost? How much is a mention of your shows premier worth on say CNN or USA Today? At least a dollar?:) Did you know about the show Traffic before this? Has this really been done like this in this large scale distribution or by such a large company? By who? I have never got a bill as change with a sticker ad in my life. Large scale advertising on money - It was only a matter of time. We have all seen grass roots efforts to mark money (where's George, gay money or black money) to show the power of their spending dollar. I have also had a baseball team pay my toll once. But their method is unique. It gets them into circulation fast and does not print (deface) the money like many grass roots methods do. This could also be it's flaw. I think the Gorilla has a BIG set of balls to take on the US Secret Service! When will our government start shipping bills with ads already on them? We can all write to the Gorilla in Federal Prison.