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amazonDesigning Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands Dabitch05 months 15 hours ago
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amazonWhen Mad Men ruled the world, or at least got smashed. Dabitch35 months 15 hours ago
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amazonA Big Life - in advertising Dabitch25 months 15 hours ago


Recent comments

Only way to survive advertising, mate.


Yeah, it's not working on me (not tempted to pick up an e-cig but then I quit the habit proper and am supposedly not the target anyway since I am a quitter)... But I...

The article is pointing out that the terribly offended vegetarians are inadvertently creating more press (earned media) about an ad that is based on a very old joke about teenagers phases. Word...

Ooooh this amused me so much. I don't even care that I don't know how the viewers of the show get the gear. DM? If it's DM it's brilliant. I love this idea. So French. Also I want to build that...

Update: It's worth noting that Mark Dice had his Facebook ban lifted, after articles were written about it in far-reaching conservative outlets Breitbart and Heatstreet...

For anyone who has read this far, we have an update on the backlash and boycott...

I suppose I could have added this tweet as well, though it's a tiny derail from my point that this is a bad strategy. I was on Kungsgatan 14:45 during the terrorist attack in...

I see three comments from you earlier. We use Mollom, in case you got caught in that. That would be rare for humans though.

Did anyone else notice that the biological mother and partner to the transgender grad student didn't have a name? She didn't even get to speak. All of the other mothers are introduced with names...

Dear Sir/Madam. This is simply an article about the campaign, by commenting here you're not reaching anyone that was involved in creating the campaign,

You probably have the wrong article. Comments don't vanish.

You could backtrack via my user page which shows my comments, but I comment a lot so that would take forever. If you had been a...

Yes, exactly. It needs to be part of the brand DNA, everything else is just window dressing. In other words, it's fake, and consumers are turned off by fake.

So it is like The Register headline says, the smartest people in the room can't figure it out. And the side effect of that is that brands do not want to risk it and content creators get shafted...

Hi Marek! Yeah pure grotesque is the word, honestly.

& c'mon Kidsleepy of course I knew, but that don't impress me much.

This had so many layers of cringe, I needed massage therapy just to be able to type this.

The music, it's awful. The musicians who take their expensive instruments to a protest (insurance...

yeah, weird.

I'm guessing the joke is "..well if she gets to use the 'it's okay I had subway' excuse, then I can use it too!".
But uh, it looks more like an excuse to stick a...