Hi Åsk, It's a good post--something we'll be linking to with the new project, which should go live later today (fingers crossed). I think this is a big part of the difference between a lot of design firms and many ad agencies. I (and my peers) would be embarrassed to make this kind of rubbish, and frankly, it has never been an option. More than that though, it's remarkably low-level advertising. I want a BMW, but I want it how beautifully it's designed (and because I'm kind of tired of how stinky the bus gets in our rainy little city). Seeing a "done-up" 16 year old doesn't do anything to interest me in the car. It's a shortcut, and a weak one at that. Honestly, doesn't it seem like a campaign conceived of by a twenty-year old boy? I think that's why we still adore all of that old Bernbach work. It's smart--and by smart I mean: to the point. Not just "holy shit--look at how clever I am!" and certainly not, "I know Bob, let's put a hot chick in it!" Frankly, I'm not offended by men being represented as doofuses in advertising. I am, however, offended by what ads demeaning women say about men. It allows a couple of horny, adolescent ad-guys to make all men look like simple-minded assholes. Cheers! Eric