Dunlop was first. Mercedes came two years later. The idea and execution seem to be the same, but the concepts behind both are pretty different. The concept behind the Dunlop campaign can be interpreted two ways: its either centered around getting the things you love, or precious, delicate things from point A to B, or the concept is the tires will last a good amount of time, meaning the time it takes for a baby to grow. (Kind of like the baby in the tire commercials for Michelin.) The concept behind the Mercedes campaign is centered around terrain and adventure; if there's more to the campaign, I'd expect to see more line drawings of mountains. The G-Klasse, to no surprise, is an SUV. It will get you from point A to B, even if there's a mountain between them. I think they're both pretty gorgeous executions. Quite different from the expected for both products. I don't think one did it better than the other. My question is, did the ADs on the Mercedes campaign happen to come across the Dunlop campaign in CA and think, hey, thats a good idea, and turn around to their creative directors with a tweaked version more in line with their product? Or was it coincedence?