Holger Wilcks's picture

personal

Occupation
Copywriter
Location
Copenhagen, Denmark
Bio

Despite my years of training in the arts of the dark side at business schools in Copenhagen and Melbourne, I managed to escape the suit, fortune had in store for me. Instead I became a copywriter and got blessed with the opportunity to work with what really interests me: How great communication can change the world. Grand words indeed, but I truly believe that the right message at the right time can work wonders.

The trick of course is to figure out the ‘right’.

I believe I’m good at that because I combine two essential skills in the advertising industry: A strategically inclined brain honed by page after page of dreary business books, and a creative heart and soul through natural talent. Both skills are needed. Because advertising may not be an art form, but it is certainly not a science either.

Website
www.danesonthemoon.com

Favorites

Story
Radio
Print, billboards, press ads, ambient
Commercials
amazon

History

Member for
12 years 6 weeks

User Bio

  • Holger Wilcks's picture
    Holger Wilcks
    Offline
    Occupation: Copywriter
    Location: Copenhagen, Denmark
    Bio: Despite my years of training in the arts of the dark side at business schools in Copenhagen and Melbourne, I managed to escape the suit, fortune had in store for me. Instead I became a copywriter and got blessed with the opportunity to work with what really interests me: How great communication can change the world. Grand words indeed, but I truly believe that the right message at the right time can work wonders. The trick of course is to figure out the ‘right’. I believe I’m good at that because I combine two essential skills in the advertising industry: A strategically inclined brain honed by page after page of dreary business books, and a creative heart and soul through natural talent. Both skills are needed. Because advertising may not be an art form, but it is certainly not a science either.
    Adgrunt since April, 2000
    Last access: Sep 8 2010 - 14:57
    Twitter Profile
    has followers
  • Holger Wilcks said:
    Here's what the Journal of Experimental Biology has to say about flies getting short of breath: http://jeb.biologists.org/cgi/content/full/209/13/iv
    Posted: 2 years 28 weeks ago
  • Holger Wilcks said:
    That's quite simply the best rant I've read in a long time!
    Posted: 2 years 34 weeks ago
  • Holger Wilcks said:
    Jeez, this one's even worse than the WWF ad - or is it? My head's spinning. Anyway, it's great the One Show is doing something about it. Now let's hope that other award shows will listen and learn.
    Posted: 2 years 36 weeks ago
  • Nuxx said:
    Aidonline is dead – and probably rightly so, since the legality and ethics were fishy. I haven’t heard of anything but Berlingske blocking visitors with adblockers, but I’m sure there’s a few other examples out there. [rant] To me this is nothing but a pathetic attempt to breathe some fleeting life into an already dead business model: The internet banner ad. Advertisers have never spent so much money on banner ads, and gotten as little response, as they do now. And it’s not just because consumers have become oblivious to them, it’s worse. They show increasing dislike towards them in media survey after media survey. But still advertisers pump obscene amounts of money in their direction (in Denmark Internet advertising media spending are larger than for tv and print), and content sites do their best to hide the fact that these advertisements show sharply diminishing returns – even to the point of blocking their own consumers. No-one seems to be willing to point out that the emperor isn’t wearing any clothes. Because who dares attack “new media”? If you do that you’re nothing but a conservative dinosaur who refuses to move on. [/rant]
    Posted: 2 years 47 weeks ago
  • Nuxx said:
    Wait ... this is ANTI drugs?
    Posted: 2 years 48 weeks ago
  • Nuxx said:
    Wiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii! EDIT: mutters "damnedcanyoutakealookatthisrightnowaccountexecs"
    Posted: 3 years 30 weeks ago
  • Nuxx said:
    Please kill me.
    Posted: 3 years 31 weeks ago
  • Nuxx said:
    Definitely Sunsilk. I'm not a woman, but I once spoke to one in a bar. Based on that experience I believe the Sunsilk spot appeals much more to the target group. While the joke is obvious, the execution has a certain self-irony that reflects the value of the product: Out-hairing your friends. The Herbal Essence one must have been done by a man. No-one else would jump at the opportunity to show a naked woman taking an outdoor shower. And no-one else really thinks it's funny to show a biker with luscious, curly hair - might make for a good ad, though. rgds/holger
    Posted: 4 years 34 weeks ago
  • Nuxx said:
    Intuitively yours:
    Posted: 4 years 46 weeks ago
  • Darn! There goes my Swedish Telephone Team viral ... oh well, back to Ye Olde Drawing Board.
    Posted: 5 years 38 weeks ago

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