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Super Bowl Commercials
Print & OOH
York Region Transit -
Brilliant. Clean and simple. Often brilliant ads aren't always executed correctly. Sometimes even used for the wrong product, which makes you wonder if they just had kept it in the back of their...
More on Microsoft: Gates
I still watch the Seinfeld/Gates short films daily. Still trying to figure out what they were thinking. You can't call it too much of a success when they company themselves pull the campaign and...
Oh Fuck! - The Economist
Great commentary. Simple, elegant and to the point. It sort of highlights the whole sky is falling mindset we're all in. This both points out how the flames are fanned by the media, but is also...
Good example of reverse psychology, but also a great example of subliminally telling people how to vote as well. It is specifically trying to get certain people more fired up than others.