From my first viewing of this spot it has always stayed with me. I'm talking about a Nike ad. The one showing all different types of athletes with various scars or physical deformities (i.e. - Ronnie Lott's midget pinkie, a surfer's sharkbite, etc.). The spot is all done in black and white and is scored by Joe Cocker's "You Are So Beautiful". This was the moment when I realized advertising could be art.