and lest we forget they got fifty times the media purchase for their buck. these commercials are being talked about on the news, on vh1, on entertainment shows, etc. the name is out there, for the third rate player in the fast-food subs market they are getting a lot more exposure than subway did with jared. i mean, jared was just a fat guy who miraculously dropped 100 some odd lbs on a subway diet (i think he used liberal amounts of meth dressing)... but who really cared? this ad has polarized our entire agency. nobody at doner seems to NOT have a strong opinion. is it a demented example of style over substance advertising? sure, but it won't be the first time. what was "where's the beef?" they never really even SHOWED a wendy's hamburger! jfs