personal
- Occupation
- Marketing
- Location
- Los angeles, California
- Bio
General Manager, Belkin Conserve
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History
- Member for
- 13 years 7 weeks
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KevinAshton said:It's official. I am missing the left half of my brain. Or you are all playing a trick on me. Or both.on the post: Right Brain v Left Brain test
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I like 'em. The cheese, surely, is the malevolent force catching the butterfly, not the butterfly itself? Or am I missing their point and making up my own? It's late, but I like 'em, and a s a dumb man I now need to eat this cheese to prove my machismo, like it was hot sauce.on the post: Roquefort Papillon - taste you can't tame
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KevinAshton said:The Proctoid view (and as so many Pepsi Brandies are P&G washouts, I feel qualified): First, Beyoncé looks HOT! and therefore this is engaging. Second, third and everything else: what's the strategy? Make teenies like Pepsi because Britney drinks it? Make old farts like it because they remember Queen and - there!, there! freeze frame it now! - Brian May and That Other Bloke have a cameo? Provide free soft JO material in the hope it makes adolescent boys and bachelors thirsty? All of the above? Sadly, no: the agency's strategy was spend as much on production as possible (and get something cute on the showreel), and the (probably ex-P&G) Pepsi Marketing Director wanted to meet Brit, Beyonz, or - heaven forfend - PinkyPunky. The US's free iTunes offer is a reason to choose the brand, albeit temporarily. But this is an engaging waste of money. PS: On the subject of engagingness, I grabbed some Beyoncé-as-gladiator stills if anybody wants them...on the post: Pepsi - Gladiators (2004) (3:00) (UK)
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Call me an old Proctoid client-side SOB if you want, but I think this is a mighty fine piece of co-operative marketing. Free music with cola is a tired old trade promotion, but this copy plays the MP3 angle for all it's worth and lands bang in the middle of Pepsi's never-mind-the-flavor-it-shows-you're-a-youngster (sorry flava, youngsta) equity. Finds the emotion, manages to be engaging, and succeeds in making its low-cost spokespeople into relevant, credible brand heroes. That said, I think I'll pay for my iTunes and keep drinking DC.on the post: Pepsi & Apple iTunes - I Fought the Law - (2004) 0:45 (USA)
