British Airways has created a brand new on line campaign. The campaign is composed of a micro-site which comes in both a flash and HTML version. The site has a zoom focus, whereby images are taken at (384x384), downscaled to 256 x 256 and then converted to a fixed 256 colour palette. The levels of zooming are as follows: 1. Zoomed out- 384 x 3842. Zoom 1 - 64 x 64 (6px x 6px images)3. Zoom 2 - 16 x 16 (24 x 24px images4. Zoom 3 - 4 x 4 (96 x 96px images) After you click on an image in the last zoom level it becomes the next zoomed out image and loads in that images data. Go to http://www.upgradetobritishairways.ba.com/to see all this for yourself